Think of your website as an experience and not just as a place to shop. Look to providing engagement to you customers, making them more likely to come back. This can be achieved by making your website content rich, offering interesting blogs, Facebook posts, links to Tumblr and contests. Before you launch the website try it out for user interface, ease of use and navigation. The user should be able to look for specific products with ease. The flow of tabs should be logical and easy to understand. Try to steer clear of complicated sounding tabs, headings and buttons; make them as simple and self-explanatory as possible. The best design does not need to impress, it should aim to interact with the user in the simplest possible manner.
Get multi-platform usability for your website. In today’s time, everybody has their mobiles and tabs at the ready and seek out information, products and services as soon as they are required. A website that supports the various operating systems and devices with equal ease is most likely to win the most business. Make sure different platforms mean more business for your website.
Remember and rate your experience as a website user. What is the most annoying thing you are faced with when you use a website? It is the long forms, registration and signup processes that put you off from being a part of the best of websites. Encourage your users to make purchases and do not scare them away by putting in front of them the seemingly unsurmountable task of filling in umpteen forms. For this you need to keep the process of making the purchase as simple as possible. Keep the filling in of forms to a minimum and offer it as an option as they are checking out or have already checked out.Also, do not spam their mailboxes with unnecessary messages.