Spatial equilibrium – It is very important to remember that when you add the features, content and buttons to the website, you must take into account white space. This is the space with no elements of design or buttons to keep the reader’s eyes directed towards the most important elements instead of giving them an overload of information. White space may be a background in colour or texture but devoid of anything that attracts the eyes to it.
Ease of Use – However well designed a website maybe, but if it fails to fulfil its main purpose of having users navigate through the various pages without glitch, it is pointless. Refrain from changing the names of simple tabs to fancy sounding or complicated words as this will confuse the reader. Such words should be restricted to websites where only specific people looking for a particular thing will come and will be familiar with the terminology. Make sure it is quick to load and buttons respond well.
Call to Action – When users land on your website, the sole aim is to turn them to consumers and retain them. The best way to ask users to sign-up or download something is to make that the focus of the page and direct all other elements to lead the user to that particular element. Be direct, precise and to the point without being pushy.
Arresting Appeal – An efficient use of pictures, videos, colour and varied fonts come together to give the page its look. This is what will arrest the user’s attention immediately so it is worth paying attention to. Make the images such that they speak for themselves and the fonts should be appropriate to the tone of the content.
Appropriate Contact Information – It is really important to provide the users with numbers, e-mails and addresses they can refer to in case of any issues. There is nothing more frustrating than not to be able to find a person to get in touch with for a particular issue or be endlessly redirected to one person after the other. Be clear and provide the information where it is easily accessible.
All the elements together form a website that is simply great. (Royalways Technologies offers website design services in India at very affordable prices.)