• Remember to keep in sync with brand identity – When you create content or design a page for social media, you must remember the brand for which it is being done. Keep in mind the colour scheme, font style and feel. Make content such that it would be of utility and interest to the target audience. A fan page for a brand of luxury watches being targeted at teenagers is pointless.
• Make it easy to Share – However good the content, it is of little use if it is not sharable due to lack of appropriate buttons. Make sure your blog can be easily shared on Facebook, Twitter, LinkdIn, and many more. SMO services in India are perfectly adept at handling such projects.
• Make it versatile – There should be variety in the content that you post so that it can be made available to a wide base of audience. SMO services will enable you to post videos to YouTube, Images to Flickr, content on Blogs and updates on Facebook, among others.
• Great Content before all else – The most important aspect in any form of optimisation is great content. Keep churning out fresh, engaging content. Add variety and make it such that the users gets some value after having spent the time to go through it. It is only then that you will be able to retain them.
Give due importance to social media and your business will find the right thrust and prosper.