SMO Services
Research tells that more than half of the world - over 4.62 billion people, making 58.4% of the total population, now use social media. Users spend about two and a half hours on social media everyday. Therefore, a digital marketing strategy that does not have Social Media Optimization (SMO) will only be partially effective in bringing you business.

Marketing Strategies:
SMO refers to using social media for increasing a brand’s online presence and visibility. The most popular social media platforms that can help businesses to reach out to existing and potential customers, and promote their products are
SMO Service Packages
Each social media platform supports different forms of content, therefore, for each platform, businesses need to create different forms of content. For example, Instagram reels can be used for short advertisements whereas Youtube videos are more suitable for longer product videos and reviews. Furthermore, there are different factors to be considered while creating content such as file size and quality, text positioning, current trends, hashtags, frequency and timing of posting, etc. for maximum reach.
Royalways is among the top SMO agencies in North India that offers SMO service packages that complement other components of digital marketing strategies. SMO marketing experts at Royalways follow trends closely and study the algorithms of popular social media platforms to come up with the best ideas for creating viral content. From ideation of content to creation to posting to responding to customers, Royalways will perform all SMO activities for you at an affordable cost. Call us on +91 93566 01323 or write to us at info@royalways.com to inquire about our SMO services.
Backbone of Our Innovation

Facebook Marketing
Across the world, there are 2.85 billion Facebook users, which means, over a third of the world’s population uses this platform.
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Instagram Marketing
Instagram is among the top 5 social media platforms in the world, with a massive user base of 1.386 billion people.
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Twitter Marketing
Twitter marketing has emerged as an important part of digital marketing strategy, owing to the massive number of daily users that Twitter enjoys.
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Linkedin Marketing
Linkedin is the largest professional network on the internet with over 830 million users spread across over 200 countries.
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Youtube Marketing
Youtube is one of the most popular social media platforms in the world, second only to Facebook.
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Influencer Marketing
Influencer marketing refers to utilizing the services of influencers - people who have a large following on social media
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Facebook Marketing
Across the world, there are 2.85 billion Facebook users, which means, over a third of the world’s population uses this platform. This makes Facebook marketing one of the most effective ways of promoting a business. There are two ways of promoting a business on Facebook - through organic marketing activities and via paid ads. Both the options are effective, but the former is a must whereas the latter is optional. Facebook is not just a platform for promoting products and services, but it can be used for market research, engaging with customers and brand-building.
Facebook supports several formats of content - text, images, short videos of reel format, long videos, live videos, etc. These formats can be leveraged successfully for creating viral content and attracting potential customers to your business. Like other social media platforms, being consistent in marketing efforts is a must for maintaining the organic reach of your business page. If you are looking to promote your business on Facebook and generate leads, then Royalways’ Facebook marketing experts will be happy to help you achieve your goals. At Royalways, our Facebook marketing specialists are armed with a deep understanding of Facebook’s algorithms which govern the reach of posts. They will create a customized Facebook marketing strategy after studying your target audience, that is in line with your business goals.
At each step of Facebook marketing, our experts will follow relevant best practices. They will study the data and analytics of your business page and propose regular modifications and improvements to the marketing strategy. Along with organic marketing activities, they can also manage Facebook ads to amplify the reach of your business and help generate more leads. In a nutshell, Royalways will help you make the best out of Facebook. To inquire about Royalways’ Facebook marketing service, call us on +91 93566 01323 or write to us at info@royalways.com
Instagram Marketing
Instagram is among the top 5 social media platforms in the world, with a massive user base of 1.386 billion people. Most businesses with an online presence will include Instagram marketing in their digital marketing strategy. Instagram is a great platform for retail businesses as the platform’s interface is focused strictly on visual content that users find easier and more convenient to consume. It has an easy-to-use, visually appealing interface that supports several content formats such as stories, on-feed posts, reels and live video.
Businesses can utilize product images and videos for creating engaging graphics, and with the help of hashtags, enhance the visibility of their business. Furthermore, they can involve influencers for influencer marketing and run paid ad campaigns to maximize lead generation. They can also leverage Instagram for getting user-generated content (UGC) such as reviews, tutorials, etc. Thus, Instagram marketing offers a wide array of choices for enhancing a business’ reach. If you wish to leverage Instagram for generating leads for your business, then Royalways is your go-to Instagram marketing agency. We offer affordable Instagram marketing packages and solutions that are tailored to fulfill your business goals.
Instagram marketing experts at Royalways constantly follow changes to the platform’s algorithm to ensure that the marketing content created is relevant, appealing and in-line with Instagram's guidelines. We also specialize in Instagram ads which complement our organic marketing efforts and amplify the visibility of the business. Our team is also adept at creating and managing influencer marketing campaigns on Instagram. To inquire about Royalways’ Instagram marketing service, call us on +91 93566 01323 or write to us at info@royalways.com
Brands we have been busy nurturing
At Royalways, we empower brands and businesses globally. With a track record of over 1000+ satisfied customers, we are your trusted digital partner, dedicated to communication, creation, and connection.
Twitter Marketing
Twitter marketing has emerged as an important part of digital marketing strategy, owing to the massive number of daily users that Twitter enjoys. As per the most recent update, Twitter has over 229 million daily users, and this makes the platform very enticing for businesses. Twitter can be used for effectively distributing content to your target audience, thereby increasing your business’ visibility and even generating leads. Like other social media platforms, you may engage in organic marketing activities and run paid advertisement campaigns. Twitter offers several tools to create effective marketing campaigns for your business. For example, Twitter analytics shows important information about your page’s followers such as the type of content they engage with more. This can help in better-informed decision making for future campaigns.
Twitter also offers insights such as impressions, results, engagement rate, cost-per-result on paid advertisement campaigns. It allows you to calculate returns on the money spent on ads by by tracking the behavior of people after viewing or engaging with your ads on Twitter. Thus, Twitter offers a high level of transparency on the effectiveness of your organic marketing efforts and ad campaigns. At Royalways, our Twitter marketing team specializes in ideating and executing effective Twitter marketing campaigns that are in-line with your business goals and within your budget. Our experts understand how to utilize Twitter’s data-driven insights for creating content that will resonate with the audience and inspire them to visit your website and check out your products. Call us on +91 93566 01323 or write to us at info@royalways.com to inquire about our Twitter marketing services.
Linkedin Marketing
Linkedin is the largest professional network on the internet with over 830 million users spread across over 200 countries. While other social networks have a broad audience, Linkedin’s user base consists mostly of working professionals, people seeking employment opportunities and company profiles. Therefore, if you have a business that serves any of the aforementioned categories, then you can utilize Linkedin marketing. Your service offerings may be meditation classes, a course in time management, a software for inventory management or social media marketing, Linkedin marketing will help you find the right audience for them. As with other social media platforms, Linkedin too allows organic marketing and paid advertisements. In organic marketing, you create and publish content that is relevant for your audience to drive them to your business pages to purchase your products. You can also utilize Linkedin’s paid advertising options such as Sponsored Content, Sponsored Messaging, Text Ads and Dynamic Ads.
If you feel that Linkedin is the right platform for your service offerings and need help in using it for marketing, then Royalways is there for you. At Royalways, we have Linkedin marketing experts who have studied the platform and its algorithms thoroughly to understand how it works for improving a business’ visibility. Our Linkedin experts will be happy to guide you through the platform’s various advertising options and conduct a comparative analysis with regards to your products and services. They will also conceptualize and execute organic marketing and paid campaigns strategies within your budget to amplify the effect of your marketing efforts. Call us on +91 93566 01323 or write to us at info@royalways.com.com to inquire about our Linkedin marketing services.
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Youtube Marketing
Youtube is one of the most popular social media platforms in the world, second only to Facebook. It has a massive user base of 2.6 billion people, which is more than one-fourth of the world’s total population. Therefore, Youtube marketing has become a must for businesses. Content consumers prefer Youtube because it provides them with content in a very easy-to-consume format - videos. And, there are videos for everyone’s tastes and requirements - music videos, films, educational videos, funny videos, tutorials, product reviews, news, opinion videos, vlogs, listicle videos, unboxing videos, explainer videos and more. This makes Youtube a hit among all demographics.
Businesses can leverage Youtube in numerous ways to promote their products and services. The first option is organic marketing - creating videos that are of interest to their target audience. In this method, businesses can become as creative as they can to attract their target audience with their videos. They can also collaborate with relevant vloggers and influencers to do product demo or review videos. The second option for Youtube marketing is Youtube ads. Businesses can utilize Youtube’s skippable stream ads, non-skippable stream ads, in-feed video ads, bumper ads, outstream ads and mastheads ads. For maximum results, businesses should utilize both organic Youtube marketing and Youtube ads.
Youtube is a powerful platform for promoting a business, but it requires constant efforts and an effective strategy. Royalways is among the top Youtube marketing agencies in India and we will provide your business with the manpower and ideas for Youtube marketing at an affordable price. Our Youtube promotion experts have studied the platform carefully and are adept at Youtube SEO. They will develop a digital marketing strategy that effectively uses Youtube for generating leads for your business. They will also assist you in content creation for the platform and manage your Youtube ads. To know more about Royalways’ Youtube promotion services, write to us at info@royalways.com or call us on +91 93566 01323.
Influencer Marketing
Influencer marketing refers to utilizing the services of influencers - people who have a large following on social media owing to their expertise on a specific topic, for promoting your products and services. All social media platforms, be it Facebook, Instagram, Youtube, Linkedin, TikTok, Snapchat and others, have their own influencers. Influencer marketing is a great way of getting user-generated content (UGC) that has diversity. It also saves the business considerable costs that will go into producing high quality content for their handles, such as hiring full-time resources and investing in camera equipment. Furthermore, businesses will get a large amount of content in a short span of time, which will help them remain consistent in their social media marketing efforts.
Most businesses automatically start getting collaboration offers from influencers once they become active on social media platforms. However, influencer marketing management can be a time-consuming and tedious task as it is likely that your account will be flooded with hundreds of requests in just a few days. Before you can start collaborating with those influencers, you must verify the relevance and quality of the account and the authenticity of followers. The next step for Influencer marketing involves sharing the details of the collaboration such as the list of deliverables and timeline, and negotiating costs. Once this initial conversation has taken place, subsequent conversations will include sending your products to them or enabling them to access your business’ services, following up on the progress of deliverables, receiving deliverables, suggesting edits if needed, organizing and storing them, and posting them. All these processes are quite time-consuming and need a dedicated resource.
Royalways has established its reputation as one of the top Infleuncer marketing agencies of India as we have a large network of influencers, and a dedicated team to manage them. We will smoothly manage everything for you - from vetting social media influencers to communicating with them to posting their deliverables. To know more about Royalways’ Influencer marketing services, write to us at info@royalways.com or call us on +91 93566 01323.