In the Indian fashion industry, long-term partnerships are rare. Trends change, markets evolve, and most collaborations are built for speed, not staying power. That’s why a relationship that spans decades isn’t just unusual – it signals trust, adaptability and a shared long-term vision.
That’s what makes the relationship between Royalways and Monte Carlo Fashions Limited, an international fashion brand from the Nahar Group, truly distinctive.
This collaboration began in 2004 – a time when e-commerce was still emerging in India, and digital strategy was more foresight than trend. What started as an early web initiative gradually evolved into a long-term digital partnership spanning platforms, performance marketing and internal business systems.
Leadership Perspective on a Long-Term Digital Partnership
As highlighted by Monte Carlo’s Executive Director, Mr Sandeep Jain in the video above, sustained partnerships are built not on short-term outcomes, but on trust, consistency and the ability to evolve alongside the business.
The message reflects a belief that digital partners should not merely execute tasks, but understand the brand’s DNA, business cycles and long-term vision. This philosophy has defined the Royalways–Monte Carlo relationship for over two decades.
Laying the Early Digital Foundations
Royalways supported Monte Carlo during the early stages of its digital journey, helping establish a strong online presence aligned with the brand’s premium positioning. At a time when digital infrastructure was still maturing, the focus remained on stability, scalability and brand consistency – foundations that continue to support Monte Carlo’s digital growth today.
Building A Robust E-commerce Ecosystem
As online shopping behaviour evolved, Royalways led the design and development of Monte Carlo’s e-commerce platform to provide a seamless experience that reflected the brand’s quality and heritage.
From intuitive navigation to scalable architecture capable of handling seasonal demand, the platform was built to support both immediate sales goals and long-term growth.
Boosting Organic Reach & ROI via Google Marketing Strategies
Beyond core infrastructure, Royalways implemented a data-driven Google Marketing framework to scale Monte Carlo’s digital footprint. Our strategy moved past surface-level “vanity metrics” to focus on high-intent search engine optimization (SEO) and conversion-centric Search Engine Marketing (SEM).
Our strategic optimization resulted in 100% visibility for our primary targets, successfully positioning over 100 high-intent keywords on the first page of Google search results.
The result? A reinforced brand presence that dominates digital touchpoints through a blend of organic search authority and precision-targeted paid media.
Empowering Teams with an Internal Sales App
Recognising that digital transformation also extends internally, Royalways developed a custom mobile application for Monte Carlo’s sales team.
The app streamlined product access, enabled faster order processing and improved coordination across teams, which enhanced on-ground efficiency and decision-making.
More Than a Vendor Relationship
What sets this partnership apart is its depth. Over the years, Royalways has functioned not merely as a service provider but as a technology and digital strategy partner, adapting to Monte Carlo’s evolving needs across channels and teams.
Looking Ahead
As Monte Carlo continues to grow its international footprint and strengthen its omni-channel presence, the partnership with Royalways remains future-focused – built on shared values, adaptability and long-term vision.
In an industry driven by constant change, some relationships stand the test of time. This is one of them.