1. Your Phone is a Stalker (and That’s a Good Thing) Let’s be honest – your phone knows more about your daily habits than your family group chat.You’ve searched “best chai near me” once and now Google behaves like your overly observant friend:“Psst… try the one 120 meters from your house. Also, they have methi […]
Read More →1. Intro: The Death of Blue Links (Again) Every few years, someone on LinkedIn dramatically declares, “SEO is dead.” SEO stares back like Amitabh Bachchan in Deewar: “Main aaj bhi phenke huye paise nahi uthata.” But 2026 is… different. People aren’t typing “best laptops 2026” anymore – they’re asking things like:“Which laptop won’t die during […]
Read More →1. We Used to Optimize for Google… Now We Optimize for AI There was a time when marketers “optimized” content by stuffing keywords like dal in a pressure cooker –messy, overcooked and one whistle away from disaster. Then AI entered the chat.Suddenly, your ad copy is written by an algorithm.Your captions are suggested by a […]
Read More →At Royalways Technologies, innovation has always been our compass — but at Elevate 2.0 – Launching Future 2025, the spotlight shifted toward something equally powerful: inner innovation. This year’s induction program featured a special spiritual session by Mr. Sumit Mahajan, Managing Partner & Co-founder of Royalways Technologies Pvt. Ltd., Motivational Speaker (Art of Living), and […]
Read More →India’s Digital Marketing Landscape in 2026 If 2025 was the year Indian brands learned to play with digital transformation, 2026 is the year they’ll have to master it. India’s online population is expected to cross 900 million users by the end of the year, digital ad spending is set to exceed ₹75,000 crore, and AI […]
Read More →The Myth of ‘Best’: Why Suitability Beats Superlatives Every digital marketing agency in India loves to parade itself as “the best.” Scroll through LinkedIn, and it feels like every second post is another award badge, another #1 ranking, another promise of “guaranteed ROI.” So, every founder Googles “best digital marketing agency” at some point. And […]
Read More →Your Brand Used to Be a Feeling – Now It’s a Dataset Once upon a time, branding was an art. It lived in moodboards. It wore designer fonts. It spoke in human metaphors. It was the spark that made people feel something when they heard your name – not just recognize it, but remember it. […]
Read More →Once upon a time, all you needed for a website was a logo, some Helvetica, and a dream. Fast forward to 2025, and your website isn’t just a digital business card—it’s your storefront, your portfolio, your first date outfit, your elevator pitch, your brand’s therapist, and your 24/7 customer whisperer… all rolled into one. And […]
Read More →Once upon a time —like five years ago — digital marketing was a craft. You had keyword spreadsheets, social calendars in Google Sheets, maybe a Trello board and lots of manual praying to the Google Gods. It was messy. It was human. It worked. Kind of… Then came AI. The narrative that followed was either […]
Read More →Did you see this coming? Well, not all of us did. One day we were using AI to remove red-eye from our college photos. The next, it was writing breakup songs in our voice, designing our startup’s pitch deck and reminding us to drink water. Welcome to 2025 — where the line between algorithm and […]
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