In the hospitality industry, reputation is everything. A guest remembers how they were welcomed, how comfortable their stay felt and how seamlessly every detail came together. Increasingly, however, that experience begins long before a guest walks into the lobby – it starts online.
For modern hotels, digital presence, hotel social media marketing, and search visibility play a crucial role in shaping guest perception. Whether a traveller is planning a business trip or a weekend stay, their journey usually begins with a quick search or a scroll through social media.
That is where the collaboration between Fortune Avenue, Jalandhar and Royalways Technologies recently began.
A Hospitality Brand Strengthening Its Digital Presence
Located in Jalandhar, Punjab, Fortune Avenue is part of the well-known Fortune Hotels by the ITC group, a hospitality brand recognised across India for delivering premium guest experiences. With a focus on comfort, modern amenities and service excellence, the hotel welcomes both corporate travellers and leisure guests visiting the region.
Like many leading hotels today, the management team recognised that hotel marketing is increasingly digital-first. From social media discovery to online search and booking platforms, guests often interact with a hotel online before making a reservation.
To strengthen this digital presence, the hotel recently partnered with Royalways Technologies, bringing in the team to support its hotel social media marketing and hospitality marketing strategy.
Video Testimonial: Harsh Simran Singh Walia on Working with Royalways
In the video testimonial, Mr. Harsh Simran Singh Walia, who runs Fortune Avenue in Jalandhar, shares his experience of working with Royalways.
“Recently, a few months ago, we hired Sumit Mahajan ji and his company, Royalways. We are very happy with the way they handle our social media. The content they create and publish is very good.”
According to Mr. Walia, the Royalways team has brought fresh ideas and strategic thinking to the hotel’s online communication.
“Sumit and his team are very helpful and supportive. They also have very good ideas, and we have seen the results.”
Building Visibility Through Hotel Social Media Marketing
For hotels today, digital engagement plays a significant role in attracting new guests. Social platforms like Instagram and Facebook have become essential channels for hospitality marketing, allowing hotels to showcase their rooms, dining experiences, events and guest stories.
Through consistent hotel social media management and content creation, Royalways has been helping Fortune Avenue strengthen its presence across these platforms.
The strategy focuses on:
- engaging visual content
- consistent social media activity
- stronger online visibility
- connecting with potential guests digitally
Mr. Walia notes that the impact has already been visible.
“We have received very good business from this. Our followers have increased.”
For hotels competing in a dynamic hospitality market, digital marketing and social media engagement can directly contribute to guest bookings and brand awareness.
A Promising Start to a Long Partnership
Although the partnership between Fortune Avenue and Royalways is relatively new, the early results have created a strong foundation for continued collaboration.
Mr. Walia concludes his testimonial with a clear recommendation.
“We recommend Royalways for their services and look forward to working with them. Best wishes to Royalways.”
As hotels continue to invest in hospitality marketing, hotel SEO and social media visibility, partnerships like these highlight the importance of combining strong hospitality service with thoughtful digital communication.
Because today, the guest journey often begins long before check-in – and the right digital strategy ensures that journey starts in the right place.