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Write It
and They Will Come
by: Judith Tramayne-Barth
Write it,
offer it for free on your site and they will
come. Yeah right and then you woke up.
Or stay in
your happy little daze, constantly check
your counter 80 times a day and be the only
unique visitor your site gets. Either way
you are deluding yourself if you don't think
marketing is the key to your success on the
Internet.
So easy to say
-- market your site -- but so hard to do.
Especially since the Internet is so vast,
where do you start?
You start by
taking it one step at a time -- otherwise
because of the size of the Internet, you'll
go insane, get depressed because you feel
like you're tap dancing in place or quit.
None of these are viable choices so let's
see if I can help you on your journey to
success.
But first,
understand this -- it takes sheer hard work,
persistence and loads of time to be
successful on the Internet. Marketing is an
every day job because the Internet is
dynamic and constantly changing. What worked
yesterday, won't today.
If you have a
minimal budget (read that non-existent) at
your disposal, it means you must be creative
in your marketing endeavors. But before you
become creative, you'd better get organized
or you'll still be dancing in place. This
means, you build a marketing template to
place links on when you go to sites.
This is simply
an HTML page with headings so when you visit
a site you'll need to return to next week or
month, you just copy and paste the URL and
put it on your template. It should be a
hyperlink (i.e. <The
first place you're going to visit is your:
==> Browser's
Favorites Folder
If you're like
most people, it is chock full of sites you
thought might be useful later but now is so
disorganized you don't even like opening it
anymore. Or it's so organized with folders,
all the sites are out of sight which means
out of mind. This is neither efficient nor
effective when marketing. You need to place
these sites on your new HTML template page.
Yes, I can
hear your gnashing of teeth and groaning but
the time spent organizing this wealth of
information will be worth it. Think how
you'd feel if your computer crashes and you
lost all the URLS. By placing them on your
template, you can easily back up this
information onto a floppy disk or
rewriteable CD.
Before you
merrily go placing the link from your
Favorites Folders onto your template, you
need to click on it and make sure the site
is still up and running. Also, you'll want
to make sure it goes to the exact page you
need. This is so you do not waste your time
going to the index page and clicking links
next month when you use it again (i.e., the
link for search engines should go directly
to their Add URL page).
Now the second
step is to go to:
==> Search
Engines
This is where
creative thinking comes into play. You are
going to have to figure out who your target
audience is so you might want to read my
article "Targeting Using A Mind Map" to find
out. The object in marketing is not to get
the most hits but the most TARGETED hits.
You can have a million visitors to your site
but if they aren't buying your products or
services, what's the point of marketing?
Bragging rights doesn't put food on your
table or a roof over your head.
No, what
you're looking for is places your target
market hangs out. So you are going to look
for portals or sites that cater to these
people. Now this can take time as search
engines are notorious for spewing forth less
than stellar results. So go to their
instruction pages and find out how to do
advanced searches. Once you know what you're
looking for your searches become easier and
produce better results.
Normally,
these portal sites have message boards and
owners who are receptive to products which
will benefit their visitors. You'd be
surprised at how many owners love it when
you offer them something free they can give
to their members.
And usually,
this doesn't take anything more than
offering them a content rich article or free
ebook where you put an upsell message at the
end (see my articles "How to Make A Free
eBook" and "Upsell For Free" at my site).
Also click on
people's sites who leave messages on the
boards because their sites usually have
links to other like minded (theme) sites you
will find useful. Pretty soon, much to your
surprise, you'll find yourself just surfing
these link pages to find your targeted
audience and you won't be using the search
engines all that much.
While you're
at the search engines remember to copy and
paste the link for the Add URL page to put
on your template and also you might as well
add your site information again. Although
this is getting harder to do now that most
of them have gone to making you pay.
The third step
is:
==> Group
Lists
In particular,
http://www.yahoogroups.com and
http://www.topica.com. Both are a gold
mine for marketing purposes. Their search
boxes will lead you to lists which pertain
to your targeted audience. For instance on
my Trabar.com site, I sell a yarn holder my
husband makes. It's pretty unique and the
only people interested would be a niche
audience of knitters and crocheters so I put
these two "keywords" into their search box
and on yahoogroups alone, I came up with 207
knitting lists and 112 crocheting lists.
My intent is
not to spam any of these lists but I will
join the ones I find interesting and post
useful information along with my signature
line (if their lists do not have rules
against this).
Also, I look
at their group list main page because a lot
of the list owners have their site addresses
on these pages. I know if I go to their
sites, I will also find a wonderful amount
of link pages leading me to other sites.
Some will have message boards which let you
leave links to useful products but most
times you will just join their community and
reply to posts with useful information. You,
of course, include your URL.
This does two
things:
1. Allows you
to help people
2. And if
message board accepts HTML, allows you to
leave a link which search engines pick up on
thus increasing your popularity rating.
Remember when
you're doing this to include each site's URL
as a hyperlink on your HTML template because
you'll want to go back and post on a regular
basis.
As I said
earlier, marketing on the Internet takes
hard work, persistence and loads of time but
these three suggestions should help.
Learning how to market smarter not harder is
the key to being successful on the Internet.
About The Author
Judith Tramayne-Barth
MARKET SMARTER NOT HARDER! A Good Read
CD doesn't tell you "how" to market --
the 600 link marketing ebook takes you
to actual PLACES to market. Why reinvent
the wheel when I have done the work for
you. To find out more, visit:
http://www.agoodread.com
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