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What is
Your Website's Most Wanted Response?
by: Steve Nash
You spend time
and money promoting your website; but what
do you want to achieve (apart from more page
views)? Is it more sales of Blue Widgets? Is
it more subscribers on your mailing list? To
be exact, what is your site's Most Wanted
Response?
I ask this
question because in the excitement of
creating your very own website, it is easy
to forget (or not even consider) the main
purpose of your site! Alas, I talk from
experience!
In late 1999 I
created Shop Tour UK (http://www.shoptour.co.uk):
"a unique way to surf secure UK shopping
sites." (Well, that's what I thought,
anyway! :-) ) The site started out life as a
hobby site - no problems there! - but
quickly started to take hours and hours of
updating each day. (With no clear,
measurable objectives it's very easy to
continually change and 'improve' a site!)
Shop Tour UK
wasn't making any money, either - well, it
was a hobby site! So I decided to redesign
the site, join lots of affiliate programs,
find the best affiliate programs, and focus
the site on promoting those programs!
--- sidebar
---
Affiliate marketing really does provide a
great opportunity for ALL site owners to
make extra income. But choose your
affiliate programs wisely; otherwise,
you'll still be working hard but for very
little reward. To learn more about the
pros and cons of affiliate marketing,
visit
http://www.associateprograms.com
--- sidebar ---
Yes! It took
months to sign-up to affiliate programs and
seek out the best of them. Yes! It took a
couple of site redesigns. And yes! It is
better to have clear, and measurable
objectives right from the start! (That is,
to know your site's Most Wanted Response!)
But hey! Now I
spend much less time updating my site
(because I only concentrate on promoting the
most profitable aspects of it), AND it is
now starting to earn money!
So how does
this affect you?
-
Well, does
your site sell goods? Then which goods in
particular do you most want to sell? Or
which goods are easiest to sell, easiest
to convert a visitor into a customer
(allowing you to follow-up)?
-
Does your
site offer content, supported by affiliate
programs (like my own site)? Then which
affiliate programs are most relevant to
your site? Which offer the best rates of
commission, with the best chance of a
sale?
-
Does your
site simply operate a newsletter? Then do
you make it easy for people to subscribe,
from *any* page on your website? And do
you sell the benefits of your free
newsletter, make people WANT to subscribe?
Dr Ken Evoy
introduced the Most Wanted Response (MWR) in
his 'net-selling bible' Make Your Site Sell.
It's probably the most important lesson in
all of Make Your Site Sell. In essence, the
MWR is what you most want your visitor to do
after reviewing your content. And it should
always:
-
be
reasonable
-
be
measurable
-
be a good
fit
-
qualify the
visitor
Some
techniques of getting your most wanted
response include using the word YOU often in
sentences, using commands, making sentences
active (rather than passive) and creating
powerful headlines.
These are just
a few ways to achieve your site's most
wanted response (there are more).
What's MOST
IMPORTANT, however, is that you understand
the concept of a Most Wanted Response for
your website, and you set about trying to
achieve it. Then, and only then, will all
the effort you make in generating traffic to
your website be worth it!
Happy
promoting!
PS My site's
most wanted response is *not* what you might
think it should be. None of the shopping
sites listed on Shop Tour UK run affiliate
programs as good as those I now actively
promote!
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