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Why Should You Care About Your Web Site
Colors?
by: Radhika Venkata
**How Colors
are Used in web design:**
Demarcates
screen elements into groups- You can pu a
blue background for your navagational bar
and white for rest of your page. This tells
the visitor that the blue area has different
elements and grabs his attention.
You can relate
different groups of element on your screen-
If you want to keep a navigational menu also
at the bottom of page, you can use the same
blue background. This tells the visitor that
both blue areas on the screen has the same
information.
Highlights
information- If you want to make a line of
text prominent, you can use different
colored text instead of regular text or use
a background for that line of text.
Looks nicer-
Always colors associate with our mood and
perceptions. We always feel the colors.
Colored objects draws peoples attention.
**One should
always use web safe colors?**
Nah... Unless
your audience purely rely on 256 colored
monitors. Mostly a remote possibility. You
can experiment and enjoy in applying colors
in your web design. The worst thing that
will happen is the colors are shown to it's
nearest color on 256 monitors. They won't
look like exactly as they look on your
monitor.
**What colors
are best?**
One cannot say
this exactly. Because the blue which means
professionalism to some is death to some.
Here are some
colors:
To indicate
necessary action, use warm colors
Red, orange,
yellow.
To provide
calm and content feelings use cool colors
Green, blue,
violet, purple.
Green means
growth and vitality.
Red means
energy and passion.
Blue means
intuitive, cool and trustworthy.
Yellow means
enthusiastic and optimistic.
Orange means
courage and success.
Purple means
passionate and spiritual.
Grays and
browns seem dull. But they can take on a
more cheerful attitude with compliments of
red and orange. Emotions like this will help
your visitors to associate your site with
stableness and confidence.
**Tips to
follow in appying colors on your website:**
1. White
background is always preferable to keep your
content. It makes easy to read and eye
fatigue will be lessen with plain white
background.
2. To make the
things elegent use one or two contrast
colors next to white. Like blue, green,
orange etc.
3. Never use
more than 3-4 colors on a page.(unless your
site goes with graphics or other multimedia
themes)
4. Check the
colors and it appears on different browsers
using online tools like
5. Background
of your web site pages: ALWAYS use a web
safe color as a background color to your web
site. This makes your graphics and text
appear on a clean interface on any type of
monitors.
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