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Reasons Why You Should Have A Weblogger
Installed On Your Web Site
by: Radhika Venkata
I don't know
about you, but when I built my first web
site three years back I don't know anything
about the webloggers. One day when I
checking the features of my web host control
panel (after two months of uploading my
first home page) I saw the link 'Webstats'.
That was the first time I get to know that I
can know how many people are comming to my
site.
For few days I
was thrilled to know about this. One day I
did a search on 'web stats' on Altavista. In
the search results I came across very good
software that tells a lot more about a site
statistics. So I installed a free script on
my site.
From till then
to now I am using my webloggers to refine my
web site links and tracking the ad campaigns
etc.
So here are
few uses, why you need a weblogger and how
to use it:
***1. How many
people are coming to your site:
This is an
average number of visitors your web site is
receiving hourly, daily or monthly. By this
you can know how your web site is doing by
all means. Are the visitors are targeted or
not is not the question at this stage.
Everymonth your number of visitors are
increasing means you are doing a good job as
a webmaster.
***2. From
where they are coming(referers):
You can know
from where or from which page the visitor is
coming though this is not so in all cases.
You can know which search engine or which
affiliate sending you most of your visitors.
***3. What
pages they are visiting most:
With your
weblogger you can know which page getting
maximum hits from search engines, which page
frequently revisited by your visitors etc.
If you find one, you can keep your main
product link on these web pages. Offer a
discount price for your product.
***4. How many
pages they are visiting:
This tells you
stickiness of your web site. How much time
your visitor is going to spent depends on
his intention to visit your site. If he
comes with a search term 'search engine
optimization' and he finds a link to search
engine optimization web site, he is not
going to stay long.
If he revisits
to check and compare your product his stay
will be longer. So have a look on how much
time each visitor is staying on average.
Take care of few things like no pop ups,
keep fast loading images, check links, good
navigation. These keep your visitor a little
more time.
***5. What
keywords they are using in search engines:
Very important
in search engine optimization of your web
pages. See what keywords mostly used by your
visitors and which web page coming up with
which keyword. Why this is important means
you can check the web page that coming up
with that keyword really contain the product
they are looking for. You can also add those
search words to your metatags.
***6. Which
search engine sending you most traffic:
This is
another good indication about your web site
performance. Write down all the search
engine names and try to further optimize
your pages.
***7. You can
see errors like '404 file not found' error:
This tells you
a bad link or wrong URLs with spelling
mistakes etc on your web pages .So that you
can correct them. These error links are
found as 'page not found' errors in your
webloggers with the number '404'.
If people
click to your 'order.htm' only to see '404
file not found' error, you are losing a
sale.
***8. Tracking
your advertising campaigns:
If you start
an advertising campaign you can set up a
seperate landing page for each of your
campaign. You can assume that people coming
to that page are coming from that particular
ad campaign.
All these are
useful in improving your website look,
search engine position,refining your
keywords and changing the pages that sending
your visitors away etc.
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