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In Search
of Webhosting: First Understand the Industry
by: Dax Christopher
In search of a
webhosting company for personal or small
business purposes? We advise you to take a
look at this article to understand the
hosting industry and study its dynamics to
know what to look for before you make your
choice.
First, a brief
introduction to the webhosting chain: the
end consumer is served by about 3 upstream
providers: the webhosting provider that they
have direct contact with, the webhost's
upstream company who maintains the servers
and sells space to webhosts, and above that,
the datacenter that provides the connection
and houses the servers. Some webhosts are
also the server admins and liase with the
datacenters directly.
The webhosting
industry has been claimed to be near
saturation point as there are hundreds of
web-hosting providers clamouring to provide
cheaper and better services to businesses
and individuals. This upsurge of supply is
largely due to resources becoming readily
available (and at cheaper costs) with
plunging diskspace and data-transfer prices.
The barriers to entry in the web-hosting
space is low as large resellers of server
space provide cheap hosting and reselling
plans that create opportunites for new
webhosts to join in the market. With
increasing number of suppliers with ever
cheaper reselling plans, more webhosting
businesses are sprouting up to provide
web-hosting solutions to business and
individual websites due to lower fixed costs
and investment. In addition, this increase
in supply is not caused by factors in any
particular country. The internet is global
and as such, datacenters in US, or in fact,
any part of the world, can provide the
server and webspace for a local webhosting
company. It is taking place in internet
space and consumers and providers can easily
find each other and exchange services in the
global space.
Increasing the
supply is naturally a good thing for the
customer who is on the demand side. This
inbalance has caused new web-hosting
providers to offer extremely low prices for
their webhosting plans or packages in order
to compete in the tough market. Customers
get to choose from a myriad of hosting
providers who are constantly lowering their
prices. However, this might not be a good
thing. By offering low prices, companies are
earning small margins that may not cover
their support costs. Support is vital in the
webhosting business as most customers want
to be able to get help with their
web-hosting accounts. If the profits do not
justify the costs, web hosting companies
will easily close down - and take their
clients' sites with them.
So what are
the factors to look at when choosing a host
for your website?
Support is the
single most important factor for any
individual or small business looking for a
webhost for their websites. Any internet web
hosting provider that does not respond to
emails for at most 24 hours is probably
having problems providing fast and reliable
support services. These services are
essential to customer satisfaction and
especially for customers who are new to
webhosting will need guidance with
publishing their websites on the webhosting
account provided. The webhosting business is
about relationships between webhost and
webhosting customers. You should want to
know that you can get help when you need,
and want to be informed when your website is
going to be offline for maintainance.
Stability
comes in second as a factor when choosing a
webhost. Stability refers to how much uptime
you can expect from the webhosting provider.
This actually depends on the providers'
servers and network. If they do not have
reliable and stable providers, it would
affect their servers and cause problems for
your website. An uptime of about 99.5% is
considered reliable in the industry as there
are external factors which may be beyond
control of the provider. External agencies
like
Alerta.com provide server monitoring
services that webhosting companies might use
to proof their reliability.
Cost is a
factor depending on the purpose of the
website and budget. Personal /Individual
websites might have smaller budget and
choose to go with a cheaper webhosting
provider, possibily in exchange for support
and stability. Business sites might have
larger budgets and should definitely place
stability and support above all else. The
cheaper webhosting deals that offer enormous
diskspace and huge amounts of data-transfer
at a dollar rates has continuously proven to
be a one-off hit that attracts customers in
numbers, but fail in providing quality
support. Large numbers of client sites also
cause sustained high server loads that might
cause the server to crash and thus affecting
stability.
Location of
the server is generally not an important
issue depending on your ISP/country's
connection to the datacenter where the
server is located. Pings to the server can
normally tell you the network latency to
expect when people from your area access
your site. Lower ping rates means that your
site will load faster.
Lastly, take
time to identify and contact a webhost to
ask about their service. This would give you
an idea of the kind of support that you
might receive and help you in deciding if
you want to go with the web-hosting
provider.
About The Author
Dax Christopher is the owner of BuildtoLearn Networks which specializes
providing free webhosting and other
web-building resources to assist budding
webmasters launch their websites. |
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