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Weave Your Own Web
by: A. Raymond Randall
Many
elementary school children know the miracle
of Charlotte's Web. Weaving the words "Some
Pig" into the center of her web, Charlotte
keeps Wilbur from the frying pan. E.B.
White's story provides some fascinating
guidelines for web spinning.
Charlotte's
wisdom assures Wilbur about what matters. On
the one hand, when Wilbur tries creating his
own web, she instructs, "You can't spin a
web...and I advise you to put the idea out
of your mind." Wilbur lacks "spinnerets, and
... know how". She also informs Wilbur,
"...you don't need a web." However with some
"know how", every webmaster may weave a
"terrific" web. A spider called Charlotte
offers wise suggestions.
Have a plan.
Wilbur had no
plan to save himself from the butcher, and
when first asked, Charlotte did not have
much of a plan. She does suggest the
importance of "working on it", and in her
case, "hanging head down...that's when I do
my thinking". Don't suggest you turn
yourself upside down, but do suggest taking
time to ponder YOUR plan. When Wilbur asks
if he can help, she says, "I'll work on it
alone". I am convinced that you must design
your own plan when weaving your web. Stay
away from templates and pre-made web site
designs. Generations of web designers
preceded Charlotte; she mimicked the
structure, but not the content. Her choices
evolved from her unique and distinctive
plan.
Have a
purpose.
Charlotte
promises keep Wilbur from ending up as a
holiday meal. She concentrates all her
energy toward this one thing: saving
Wilbur's life. Every web site has to have a
clear cut purpose. Whether a site provides a
specific message like "Terrific Pig" or a
site's directory offers vast resources and
information. Essentially you, the web
master, must own the purpose with passionate
determination. Spider webs provide
entomological evidence that what you create
lives from you and feeds you.
Have patience.
Wilbur worries
(who can blame him). Web masters worry too.
Charlotte gives Wilbur practical advice.
"Get plenty of sleep, and stop worrying".
Nothing wears down commitment more than
worry. I've done it for months wondering if
the efforts made will produce the results
wanted. Daily checks of stats and Google
Adsense & ClickBank revenue reviews wear you
down if the rewards accrue slowly. Charlotte
knows better, she could wait "hour by
hour...deep in thought". Finally, an idea
(or a fly) would show up.
Charlotte's
lessons pass on to generations of web
weavers. Each of them understands one
essential and inalterable lesson, "...we are
going out into the world to make webs for
ourselves". I am not suggesting you reject
or ignore skillful helpers; I am suggesting
that the decision of what your web
represents remains yours. Always weave your
own web.
About The Author
Ray Randall serves clients
as a registered investment advisor with
Ethos Advisory Services, Essex,
Massachusetts
http://www.ethosadvisory.com. and
coordinates the developments at
Echievements . Ray holds a Masters
Degree from Gordon-Conwell Theological
Seminary, Hamilton, MA. You may email
him or call (877-895-3756).
rayrandall@echievements.com
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