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URL Everywhere
by: Scott 'Gears'
Your URL (www) should be everywhere and more. I know many of you are
going to think this is common sense, but how many of these are you using?
Your web address should be on every piece of anything your business does,
period.
Your customers can come from anywhere, at anytime. Yep, the airport at
3:32 a.m., or how about the car behind you?
Below is a list of some of the obvious and the not so obvious places you
should be advertising your website. Some of them cost you nothing, most of
them cost you very little. Do you want more customers than your competitors?
Then put yourself 'out there' - more than your competition! You'll be
surprised at how much traffic you can directly generate.
Hopefully you are using all of this first set...
-
Invoices - Make sure, or get it on your next re-order.
-
Statements - Another one, get it printed!
-
Business Cards - Every card should have the website address and
appropriate e-mail address. Letterhead - Right after your address should
be your web address.
-
Envelopes - This all goes to Branding effectively and getting people
to your site.
-
Company Vehicles - Often overlooked, but I thought I would add it
here... don't forget these!
-
Corrugate Products - Each and every package or product you ship should
have your web address either stamped on it (cheap) or printed on the next
run.
-
Everything you publish with your company name should also carry your
URL. Your Holiday cards for example...
-
Advertising - It amazes me not only how much business spends on print
advertising, but how many of them do not include their web address in the
Ads. It's 'way' better than your phone number at 5:00 a.m. Saturday
morning? You already pay to print everything, just be sure you're adding
the line: www.we are real.com
Do you have all of those? Good job! Now try these...
You never know where your visitors (customers) could come from.
-
Your Answering Machine message..."be sure to visit our website at
www." Your "On Hold" message..."for additional savings, visit our website
at www."
-
Include your website business card with every bill you pay! You'll be
surprised.
-
On a Bus waiting bench. Just your URL, thousands of people keep seeing
these every-single-day.
-
Engrave the bottoms of your gym shoes. This way, everywhere you walk
in the mud or snow leaves your URL impression... C'mon, laugh with me!
-
Clear window stickers - The greatest invention, removable, for car
window, car door, trunk, etc. * License Plates or Frames - If legal, make
your "other plate" an Ad for your website!
-
Bumper Stickers - Don't laugh, - you can make them classy, and they're
inexpensive to boot! Use for cars, sponsorships, tradeshows, mail one with
every order, etc.
Best of Luck in your Business Promotions!
About The Author
Scott is the Founder and Sr. Project Manager for
Hyperformance
Media.com, a Technology Marketing Company serving online businesses
since 1996. His 23+ years of experience in the computer industry will
help you succeed. Their website offers free education & resources that
will assist any business in successfully marketing their company online.
ss@hyperformancemedia.com
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