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Email tips and tricks
by: Steve Lillo
Excerpted from
the upcoming book The Busy Person's Guide to
a Profitable Website and PlanetLink's Enews
- an email newsletter delivered for FREE to
your computer. To subscribe, go to
www.planetlink.com.
We'll explore
the use and abuse of email and discuss how
you can use it more effectively in your
business.
Email has
become the most used service on the
Internet. According to a Gallup Poll survey,
52%, of email users says that sending and
receiving email is their most common online
activity.
Consider these
statistics:
-
By year-end
2002, there will be 135 million email
users, representing 59% of the overall
U.S. population of adults and teens.
-
There were
409 million email boxes worldwide in 1999,
up from 234 million a year earlier.
-
When asked
their opinion on spam, 42% of email users
say they "hate it," 45% say they find it
"an annoyance, but do not hate it," while
the rest have no strong feelings either
way .
Here's some
tips you can use to make the most effective
use of email:
Keep business
emails specific and to the point.
In your
replies to messages, quote or refer to the
original message so that the person you are
sending the message to doesn't have to look
through past messages to follow the train of
thought.
Have you
service provider setup your email account so
that you can use any address at your domain
name. When you provide your email address in
a form, make it something that you would
associate with that company. If you get mail
to your newly created address from a
different company, you'll know how they got
your address.
Use an email
address with a domain name that is in your
control. If you use an address at aol.com,
earthlink.net. msn.com or any one of several
thousand service providers, you'll have to
continue to use that service provider in
order to continue to receive your email. If
you decide to change providers, any mail
that is sent to you at the old address will
be lost or returned. If you instead have
email sent to an address at your own domain
name, you'll always be able to access it -
no matter who your service provider is.
PlanetLink can
assist you in with setting up an email
account, registering domain name, developing
a sound and profitable Internet services
plan, website design services, hosting
services, application development, ecommerce
and site promotion. For more information,
call us at 415-884-2022 or email info@planetlink.com.
About The Author
Steve Lillo author of
Websites That Work! is the President of
PlanetLink, a website design and
consulting firm which specializes in
creating websites which get results.
They also provide their Web Rx Service
for increasing the effectiveness of
existing websites. PlanetLink can be
reached at
http://www.planetlink.com or by
telephone at 415-884-2022.
Steve@ix.netcom.com |
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