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The (Not So) Shocking Truth About Getting A High Search
Engine Ranking
by: Elizabeth Piotrowski
I have seen my site hit #3 at Google, and some of my fellow entrepreneurs
are wondering how I did it. Well, it's no big secret, and it won't cost you
anything but your time. Here's what I did:
-
I searched online for information about the title and description tags
to get a better idea of what they should say.
http://www.selfpromotion.com is a great site for this kind of
information. It's all about search engine positioning, and it's free to
sign up. However, your account only stays active for 4 weeks, after which
the webmaster asks that you donate money to his site to keep your account
active.
-
I used Overture's free keyword tool at
http://inventory.overture.com/d/searchinventory/suggestion/. Just
enter keywords that are relevant to your site, and Overture will generate
the most popular search terms that people are using. I picked the most
popular terms (making sure they were relevant), and made a list of
keywords for each page of my site in Notepad.
-
Next, I visited
http://www.scrubtheweb.com/abs/meta-check.html. This handy tool will
check your meta tags and tell you if there are too many characters in your
title, keyword and description. The above site is just one of many meta
tag analyzers available on the net, so beware - every analyzer says
something different when it comes to how many characters your meta tags
should have. My advice? Pick one and stick with it, at least for a while.
Otherwise, you will just get frustrated.
-
As soon as I uploaded my pages with their new meta tags, I resubmitted
to the search engines using (the former) World Submitter -
http://www.worldwidepromoter.com/?strategy. Note: there are some
search engines that require you to submit your site manually in order to
get listed. Selfpromotion.com has great information and articles about how
to properly submit to these engines. I wouldn't suggest submitting to the
search engines more than once or twice per month, unless you want to run
the risk of being accused of spamming them.
-
If I see the opportunity to add my link on a relevant site, I go for
it. The more links your site has to other sites, the higher you will rank
in the search engines. However, you will want to avoid linking with sites
that are your direct competition.
You may just find that selfpromotion.com is the only place you need to go
for information about search engine positioning. I did quite a bit of
research and found several sites with great information, so I just tried to
combine them all. Am I a glutton for punishment? Probably ;) But even though
it took hours to redo all of my meta tags from scratch, it was well worth it
to see my site in Google's Top 10!
Elizabeth Piotrowski
About The Author
Powerful ad copy is the key to producing the visits and sales you want.
Drop by
http://www.strategyadservice.com for low-cost, effective solutions!
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