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Part I : Getting Free Hits Using These
Simple Tips & Tricks
by: Prashant Parikh
Search Engine
Optimization
Search engines
still remain the #1 tool to generate free
targeted traffic to any website, so make
sure that your site is indexed in every
major search engine. Do a through check of
all the meta tags and make sure you are not
missing any one. The most important meta tag
is the "Title" tag which should be kept
short and sweet. Then there comes the
"Description" and the "Keywords" tags,
please make sure that you are not dumping
keywords on this tag which do not belong to
your website. e.g. don't include keywords
for selling perfumes when you are selling
books. Make sure that the description and
the keywords are relevant to your website.
Another major things that no one would tell
you is that you MUST have the keywords and
description embedded on your site to get a
high rank in search engine. What I mean by
this is, if you keywords include "Candy,
Gum, Lollypop" etc.. and description is "We
sell all types of chocolates and candy here"
etc. them you MUST have the same words
somewhere in your webpage. This is how the
search engines check the relevancy of the
meta tags. These are just 3 of the major
meta tags which should be there on every
page. With the ever growing search engine
popularity and the way they categorize they
searches there are some other meta tags
which should be used to describe the site,
like "Language", "Robots" , "Revisit" etc.
To get details on these tags click this
link.
Please make a
note that you need to get your website
listed on, DMOZ which is a largest human
edited directory and which has links with
all the major search engines. Listing on
DMOZ is free and it can bring highly
targeted traffic to your website as well as
improve your ranking on other search
engines. visit
http://www.dmoz.org
** NEVER use
refresh or redirect scripts on your index
pages as most of the search engines will
exclude those pages.
Link Exchange
This is
undoubtedly the second major free targeted
traffic source. Now, not many webmasters
know that having hundreds of link on their
website linking to other UN-Related websites
will do more harm than good to them. First
rule of thumb, NEVER have lots of out-bound
link on your index page and secondly
exchange links with only those website which
have similar content or sell complementary
products. Search engines are very smart and
can easily know from your meta tags if the
site you are linking to has similar content
or not. Don't try to fool the search engine
or you will end up a fool yourself. I know
that exchanging links is not simple and take
time, but is the best time investment you
will ever do. Having quality site linking to
you would mean a better rank to your
website. Another important think to note is
that it would be better if you exchange text
links rather then graphics as this would be
more search engine friendly. Also keep
changing your text link description from
time to time so that you can have fresh and
different keywords fed to searches.
So, now the
questing is how do you find similar
website... very easy. Do a search on google
or DMOZ directory and you will get a list of
websites. The contact the webmaster
individually of every website and ask them
for a link exchange.
I also found
this website very useful in finding similar
content websites.
http://www.linkexchange.com
Affiliate
Program
Have you ever
paid to have your banners displayed 10,000
times and end up paying 10 cents a lick and
not getting any sale out of it? This is what
happens to most of us when start advertising
for our website and products. We think that
even if out of those 1000 people who would
visit, even if 5% buy something then we have
made a profit! but how often does this
happen? Close to never. Why pay per click
when you can start your own affiliate
program and pay commission per sale. Yes
right! you don't pay your affiliates till
the time someone actually buys anything from
your website. This way you get all the
clicks you want and if no one buys anything,
they you also don't loose anything. You can
promote your affiliate program to other
webmasters through discussion boards or
emails, think about it, you can have tons of
webmasters linking to your products and you
don't spend a dime until you get paid!
Sounds great!
Check of this
website if you want to start your own
Affiliate program or you can pay some money
to have it setup for you.
http://www.cj.com
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