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Web Development Company
Professional Web Design
Search
Engine Optimization Techniques
by: Milena Sotirova
Search engine
optimization is the process of increasing
the amount of visitors to a website by
achieving a high ranking in the search
results of a search engine (i.e. Yahoo,
Google, etc.). The higher a website ranks in
a search, the better the chance that a
website will be visited. Most Internet users
will not click through multiple pages of
search results, so a high ranking in a
search is necessary to direct more traffic
to your website.
While a top
listing is not guaranteed, there are a
number of small steps that you can take to
improve your chances of gaining a top
ranking. We recommend the following 5 basic
steps to produce a more desirable search
engine listing:
1. Content
Writing/Keywords
We’ve found
that content targeting seems to be the most
successful strategy. Search engines are
beginning to use algorithms that identify
the main themes of entire websites instead
of just single pages. In order to create a
main theme for search engine optimization,
you must identify a focused group of
keywords that exist on and are relevant to
the content on most pages of your website.
In practical
terms, if you’re writing an article, service
description or sales copy for your website,
focus on creating informative and
interesting content, but factor in keyword
phrases that are more likely to give you a
better ranking with the search engines.
Key word
selection can be a rather complex process as
there are many different factors that come
into play when search engines decide the
ranking of your webpage and how well your
keywords rank. You may wish to spend some
time educating yourself about this process.
A good rule of thumb is to choose 2 to 3
word phrases from content that appears
throughout your website that you expect to
have the greatest appeal to the visitors you
want to attract. We suggest that you consult
with other colleagues as your create your
list.
2. META Tags
Meta tags are
special HTML tags that provide information
about a webpage, such as who created the
page, how often it is updated, what the page
is about, and which keywords represent the
page's content. Many search engines use this
information when building their indices.
Meta tags
should contain your basic content terms. We
recommend that you do not use too many words
(less than 25) and that you do not repeat
keywords as this could cause the search
engines to overlook your website.
We also offer
a simple free Online Tool to create
your own meta tags. Once you’ve created your
meta tags, you can use this Meta Tag
Analyzer see how search engine robots
analyze your web site. This data will help
you to determine if your web content or meta
tags need any changes. Please keep in mind
that search engines avoid sites with
multiple unrelated meta tags.
3. URL
Submission
Once your
website is complete, its time to submit your
site to the search engines. We strongly
recommend using Promotion World’s free
search engine submission tool. It’s a
terrific service that allows you to submit
10 URLs at a time and to receive accurate
and descriptive results on the submissions.
As you review the results, it’s likely that
you will find some failed submissions. For
the failed submissions, Promotion World
provides information on how to submit your
site manually.
4. Site
Ranking
Search engine
optimization doesn’t end with submitting
your website to search engines. You still
need to determine the popularity of your
site and make any necessary changes. In
order to check how your site is ranked, go
to Alexa.com. If your site ranking is
between 1 and 100,000, it has a solid
ranking. If you are ranked over 100,000 or
you’re just not happy with your site
ranking, a popular way to increase your
ranking is to trade links to your site with
other sites. This typically works because
external links are the main criteria for
Google’s ranking and Google is being used by
such powerhouses as Yahoo, AOL, Infoseek,
etc.
5. Website
Promotion
Your search
engine optimization endeavors should always
be reinforced by other forms of promotion
and marketing. One way to do this is to use
a newsletter to deliver useful and
informative content that will drive visitors
to your website. Other methods of promotion
include online advertising, print
advertising, a special promotion (i.e.
chance to win a digital camera), surveys,
and word-of-mouth promotion through friends
and family.
Website
promotion is a crucial part of eBusiness.
Success in sales is a numbers game and
without serious web traffic you will not
have the numbers you need to prosper.
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