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Why Top Search Engine Placements Never Move?
by: Martin Lemieux
#1 question when it comes to web advertising is how do I get top 10
search engine placements for the terms I wish to aquire?
Without getting into how to aquire #1 placements (Since there are
virtually 100's of articles explaining these techniques), let's instead look
into how companies who do end up aquiring them, never seem to loose them...
1st you must understand that search engines all over the world are
battleing what seems like a never ending war to be able to provide the
ultimate best results for a search.
So since this is true, search engines are consistently upgraded in order
to improve their results. With upgrades come new content, with upgrades come
loss of placements as well.
We all are consistently updating our sites to better fit search enignes
results but at the same time, the top search engines are telling us to
simply provide great relative content for your visitors. So why then do we
ignore their wishes?
See what I've found through many up's and down's is that I had the
ability to get the top placements all along. It was right under my nose the
whole time.
Here it is... are you ready?...
Create your content for what you're after and foget it! Move on, attack
something else.
See, the reason why so many top companies never lose their precious
placements is because they create very good content and then leave it up to
search engines to find it, re-find and again re-find the same content.
Here's what happens. The 1st time a search engine finds your content,
they archive your information and keep going. Now that they have it
archived, they come back time and time again to see if they can still
provide viewers with that information.
If by chance you changed it in any way, search engines will ultimately
have to re-archive the information again and start all over. This in turn is
like "loosing interest" in your information at that time.
So a good rule of thumb is to leave your content the way it is in order
to let search engines to have the opportunity to archive, double check and
maybe tripple check your content relavance.
I guarantee you if you create it and forget it, create more and forget it
and stick to that strategy, your bound to hit your target.
Keep up the good work!
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