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Are Your Emails Being Heard
by: David Lake
Yes, the headline is spelled right. What if you had a way to make your
clients remember you and your e-mail. In order to do this, you would have to
do something different that virtually no other online marketer is doing.
That should be easy enough, right. Well, it might not be as difficult as you
think. There is a fairly new trend in e-mail marketing that involves e-mails
that Contain an audible message that you can record and personalize.
Did you know people remember 5 times more when they see and hear
information compared to when they just see it. I am sure you have always
thought your conversion rate should be higher, right. Most folks on the
Internet are settling for a far lower conversion rate simply because they
have not yet found a cost effective way to successfully communicate their
“sales pitch” to their potential customers. Many online business are now
using follow-up e-mail and auto response systems to increase their
conversion rates, and now there is a way to make these follow-up messages an
even better marketing tool.
Have you ever wished you could just talk to your customers. I am sure you
have. All of us, as small business owners, feel like if we could just talk
to many of our potential customers we could persuade them into doing
business with us. We have all faced the problem of gaining our customers
trust in this faceless online world. One quote to base your online business
by is that “people do business with people” I know this quote is simple, but
it is the truth. Too many folks on the Internet try to remain anonymous, yet
gain the trust and respect of their customers, that is a hard thing to do.
You have to become a real person to your potential clients.
Just think about the last time you went into a store to make a fairly
large ticket purchase. Sure the store had some information on the tag above
the product, the price was clearly marked, and the checkout process was
straightforward, but you probably still wanted to talk to a sales person
didn’t you? Why? Hearing the person say what you already knew about the
product made you feel better about buying the product. The same applies to
your online customers. Just hearing you say the very same things they have
read online somehow makes them believe you more and consequently they are
more likely to do business with you.
Audible e-mails immediately and automatically grab your reader's
attention. They humanizes and personalize your message because they speak
directly to your reader in your personal voice. Audio users have reported a
doubling and tripling of response rates. When you send your potential
clients some sort of follow-up messages to encourage them to buy your
product or service, what if you could talk to them via a prerecorded
message. This would do a lot of thing for your e-mail follow-up campaign.
-
it will make your e-mail stand out
-
it will make your business appear more Professional
-
it will add integrity to your business in the customers eyes
-
it will make a bigger “branding” impact
-
it will increase conversion rates immediately.
To find out more about sending e-mail that contains audio messages and
one of the best follow-up auto responder systems on the Internet visit
http://greatfollowup.ProAutoResponder.com If you click “have a value code”
on the ordering screen and enter the code “epowernews” you will receive a
33% discount off the normal monthly price. Making the service cost just
$11.99 a month.
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