|
Profitable Websites for Exclusive Industries
by: Patrick A. McIntire
In the region
where my company is located, South Bend,
Indiana, the demand for web design and
associated services could be described as:
leery. It’s not that the locale is horribly
lacking evolvement technologically; rather
that so many proprietors in this area are
very uncertain as to what the internet can
do and how they can go about forming
profitable web sites for their exclusive
industries.
Small
businesses and corporations need to
understand that the internet is indeed a
beast, but a beast that can definitely be
tamed. In this market small business is
primarily focused in independent food
service establishments, manufacturing of RVs
(recreational vehicles) and related
accessories, electronics engineering, and
various steel fabrication. While the
majority of these industries don’t
necessarily have grand end-user sales
growth, they do have a great potential for
being leading providers in the field of B2B.
Surprisingly enough, much of that success
could come from establishing dynamic
functional websites – but many just don’t
seem to want to jump on the bandwagon.
The trick is:
to have a website with a national scope and
feel to set them apart in the world economy
from other local business.
Websites that
primarily focus on B2B (business to
business) sales and leads generation are new
to many smaller markets. The internet is
considered a point-and-click outlet for
general merchandise. For almost as long as
anyone can remember, many of the sales for
such industries have been generated by
cold-calling, sub-contracting, and other
relationships such as contacts made at
convention meetings, trade shows, and other
conventions. It’s surprising that so few of
the businesses in this area haven’t tried to
expand their national sales by being a
leading provider with expansive information
available online.
The steps to
creating nationally viable and profitable
websites for exclusive industries are pretty
simple in base form:
1. Introduce
visitors to the website by offering easy
access to information that includes the
company’s history, track record, solutions
provided, and plans for the future.
2.
Specifically list the company’s target
markets with examples of satisfied accounts,
and extensive information on products and
services.
3. Incorporate
all of this information into a site that
offers a look and feel like it’s been
designed by a professional team with
appropriate vision to reach mass visitors in
both domestic and foreign markets.
Many exclusive
industries have a background in niche
marketing that just doesn’t give room to
keep an open mind when it comes to new ways
of doing business and getting their
company’s name and information out there.
Once that hurdle is jumped, it’s pretty just
a matter of time before they start
generating profitable new contacts who want
to know more about the dominating
international entity that they have become.
About The Author
Patrick A. McIntire is
owner of TechniArtist Media, based in
South Bend, Indiana. His company’s focus
is in creating national scope websites
for low cost and local budgets.
patrick@techniartist.com
|
<< Back to "Web Design
Development" Index
|
