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Marketing Articles: Getting A Better Search Engine Rank
For All Of Your Pages!
by: Martin Lemieux
In one of my articles, I discussed how to market your web site link
twice. It detailed out how to promote not only www.yoursite.com but how you
should also promote your site without the www.
This article is to talk about promoting ALL of your pages within your
marketing campaign. See, most of us typically only promote the main page on
our sites. Ex. www.yoursite.com. The truth is, your site is much more than
just the 1st page right? Well, let's condition ourselves to promote
everything available within your site...
Search Engine Marketing is crutial for all companies who want to succeed
online. I'm sure at one point or another, you will hear how "Optimizing your
site for search engines is crutial". Of course, they aren't fooling you, it
is a crutial marketing tactic but, what is also crutial is learning how to
use different tools to boost your search engine placements once you've
optimized your site for the web.
So let's talk about the marketing tactics available to you and implement
strategies on how to promote all your pages within them.
LINK EXCHANGES:
Link popularity has become a norm for most small companies to implement
in their daily promoting activities. Here's the problem, most companies that
perform link exchanges daily fail to utilize it to their advantage. For ex.
Let's say you perform approximately 10 link exchanges daily. For each one,
you submitted your link "www.yoursite.com". What you'll want to start
implementing is submitting 10 different links within your site.
A good strategy would be to open up "Note Pad" and create all the links
you want to promote.
-
Add each link
-
Assign an appropriate title to each link
-
Create an appropriate description for each link
Now all you have to do is to copy and paste each link when performing
your daily link exchanges.
WRITING ARTICLES:
Do you write articles to promote your site??? If you do, then you
probably have created a "Resource Box" at the end of each article right???
Good, let's change the resource box a little.
My site is host to 100's of Marketing Articles and the 1 thing I notice
time & time again is that each author (no disrespect to any of the wonderful
authors) Typically only add the main page of their web site within their
"resource box".
Ok, let's say you write articles about "Search Engine Marketing". At the
end of the article, add a link to a page on your site that talks about
"Search Engine Marketing" or something similar.
So with that in mind, try revising all your articles to point to specific
pages on your web site.
DIRECTORY SUBMSSIONS:
Submitting your site to directories will give your site long lasting
traffic. Not all directories will accept any link from your site besides the
main page. This is ok though, there are literally 100's of other directories
that will allow you to submit any page you want.
Experiment with this and try to change up all your links when your
submitting to directories.
I WOULD NOT RECOMMEND : Using anything other than your main page for
directories like: OPD Open Project Directory or Yahoo.
So now you have 3 proven marketing strategies on how to improve your
search engine placements for all of your pages instead of only your main
page. Be creative with this and look for more strategies you can implement
this tactic with.
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