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Marketing Your Web Site
by: Lynn Holter
Congratulations! Your Web Site is finished!
Now what? Your first instinct is to submit
to every search engine possible and leave it
up to them to bring traffic to your site.
Despite what you may have been told, it
doesn’t happen quite that way. Yes, you will
need to submit to the search engines, and
they will eventually bring traffic your
site. It will take anywhere from 3 – 6
months for a search engine to even get you
listed. After that another year or so to
make it to the top of the listings, that is,
if you are extremely diligent in promoting
to them monthly and following all the
different rules for each search engine.
There are
several ways to market your web site
yourself. Your marketing efforts will yield
more results than any other form of
marketing.
Include your
URL on the following…
-
Business
Cards – I cannot stress enough the
importance of putting your URL on your
business cards!
-
Letterhead –
also on envelopes.
-
Anything
your company uses such as statements,
invoices, order forms, etc.
-
Anything
that your company publishes or advertises.
-
Anything
your company prints and sends out to
people such as fax cover sheets.
-
Include a
plug with your Phone Message Service like:
“visit our web site at yourwebsite.com.”
-
Window
stickers and Bumper stickers.
Basically put
your web site address on anything you would
put your company name on.
Check your
Chamber of Commerce. Find out if they have a
web site you can add your URL to. Find out
if your town has a Visitors Information
center. Find out if you can list your
business with them. Also find out if you can
leave brochures or business cards at the
center for people to browse when they visit.
Include your
web site URL in your email signature. This
way your site URL is being sent to everyone
who receives an email from you or anyone in
your company.
Keep the lines
of communication open with your web
designer. Remember it will take a joint
effort to make your web site successful. Be
willing to provide information your designer
will need in the creation of your site.
About The Author
Lynn Holter is owner of
www.elldesigns.com. I have have
years of experience with web site
creation, re-design, search engine
optimization, and web site marketing. I
provides my clients and web site
visitors with personal and excellent
customer service. For more information
please contact me at
lynn@elldesigns.com.
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