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Link Exchanges - What they can do for your
business (PART 1)
by: Martin Lemieux
For those of
you who don't know the definition: Link
Exchanges are 2 links back and forth between
2 individual companies that have linked to
each other.
What is the
purpose? To build "link popularity" within
Search Engines!
How Does That
Work? Well when someone types in your
business within search engines, you will get
2 types of results.
1) Your
optimized site & related topics listed by
you into the search engines. 2) All the
links back to you from other sites listed
within the search engines.
Number 2 is
the important one for this subject: If your
site is NOT "optimized" for great search
results, a popular link could do just the
same.
"Optimized" -
Look for articles on "Optimizing your site
for search engines"
Martin, PLEASE
TELL ME MORE!!!
Well, let's
say that 80% of your visitors come from
search engines. And let's say that the
search engine just all of a sudden deleted
you out of the engine! You will still get
people coming to your site and searching
your site with great link popularity. All
the links back to you will STILL be listed
in the search engines!
Commercial
Break:
Smartads will
link to you if you link to us!
Come see for
yourself why webmasters are raving about our
unique "Commercial Breaks"!
Many
professionals believe that you should only
link to companies that have related
discussions or information as your own! They
are absolutely right! Do your business a
favor, link ONLY to sites that are related
to your own site!
It's not only
good for search engines! Huh?
That's right,
many link exchanges come from privately
owned businesses, probably like yours. With
this into account, once a visitor is
satisfied with browsing the site, they may
look for other resources! If you have links
to your site all over the net, there's more
of a chance some people will see it and
visit your site!
Please Note:
When giving other companies your description
of your link (Company Title) please make
sure to be specific on your sites
information!
Here's an
example of the information we provide for
our text link:
Title:
Smartads.Info
Description:
Smartads :: Learn everything about Link
Exchanges, Search Engines Submissions,
Advertising & Marketing Tips, Web Design,
Special Canadian Sites. Promotion & Traffic
Resources
About The Author
Martin R. Lemieux
owner
Smartads Information Centre
Canadian Entrepreneur Advertising
Resource & Research!
http://www.smartads.info
Read over 200 articles on advertising!
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