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Learn the Language of the World Wide Web
by: Sushanth Bastawade
If you are
already on the web or thinking about it then
you must know the terminology used on the
web. Here is a Glossary of a few must know
Web Terms.
Visitors:
The number of
distinct people who visit your site.
Page Views:
The number of
web pages that have been viewed by the
visitors to your site. If a single page is
viewed many times by a visitor, each view is
treated as a new page view.
Hits:
When a visitor
views a page that has 3 graphics or images
on it, he / she will give you 4 hits. 1 for
the HTML page and 3 for the graphics. As
hits are meaningless, you must not express
your site statistics in terms of Hit count.
Referrer URL:
It is the web
site from which the visitor has arrived to
your site. Assume that the xyzsite.com web
site has a link to your site on all its
pages. When a surfer clicks on your sites'
link and arrives at your site, xyzsite.com
becomes your Referrer URL. Thus a referrer
url indicates the sites which are giving you
traffic.
If surfers
type the url of your site in their browsers
to arrive at your site, it will be shown as
a Direct Hit in the Referrer URL list.
Targeted
Traffic:
It includes
the surfers who visit your site because they
want the product or service or information
which is being offered by your site. Usually
a Search Engine or Directory will produce
Targeted Traffic to your site. Your aim
should be to build Targeted Traffic to your
site.
A link or
banner without supporting content will
produce untargeted traffic.
Page Creation
Tools:
They let you
work with a single HTML document at a time.
Netscape Composer is a Page Creation Tool.
Site Creation
Tools:
They let you
work with several HTML documents at once. MS
Front Page is a Site Creation Tool.
WYSIWYG HTML
Editor:
This is short
for " What You See Is What You Get ". It is
pronounced as We-z-Wig. A WYSIWYG HTML
Editor will create the HTML page for you.
All tags are automatically inserted by the
editor when you click buttons. You only need
to type in the text of your document. A
WYSIWYG Editor is very useful while working
with tables as it displays the table
structure i.e. rows and columns.
Netscape
Composer ,which is part of the Netscape
Communicator 4 & higher package, is a
WYSIWYG HTML Editor.
HTML
Validation:
It is a
software program which you can install on
your computer. It is used to determine if
the HTML code in your web page has any
errors on it. Validating your HTML code
ensures that your web page will be displaced
correctly by most browsers.
Direct
Linking:
If your web
host allows direct linking to servers then a
file (.zip, .exe) from your web site can be
downloaded from another web site by
hyperlinking. However, most of the free web
hosts like Tripod, Geocities, Angelfire etc.
do not allow Direct Linking. Thus surfers
will need to visit your web page to download
any file.
Spider:
When you
submit a web site to a Search Engine (SE),
the SE will send out spiders (software
program) to your site. These spiders will
record information about your site and bring
it back to the SE. The info brought by the
spiders is added to the database of the SE.
This process is known as indexing. After
your site has been indexed it will be ranked
and listed by the SE, so that the site shows
up in the search results.
Yahoo doesn't
use spiders. All info is added manually to
the Yahoo database. Thus Yahoo is a
directory and not a Search Engine.
Autoresponder:
It is a
software that sends an automated reply or
replies to emails sent to it. The reply or
replies are pre written and saved on the web
server by the web site owner. As the replies
are automated, it saves time & effort for
the web site owner. Autoresponders can be
used for sending product details to
customers, to handle subscription requests
or to send follow up messages to prospective
customers.
About The Author
The author is the web master for
the
http://NewsForUse.FreeHosting.net/
web site. He uses his spare time to
collect and compile articles of VALUE on
various topics. |
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