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Is Adsense Going To Turn Associate Programs Obsolete
by: Rich Hamilton, Jr
When Google introduced their new Adsense revenue sharing program, people
began to wonder if things would change. Certain questions have been burning
in people's mind like: what's going to happen to Associate Programs, how do
they compare against Google's Adsense and will Adsense cause Associate
Programs to be obsolete?
Well, that really depends on a number of things, which I will go over. In
this article I am only going to cover a few advantages and disadvantages of
using Google's Adsense vs Associate Programs and which Associate Programs
will prevail.
In case you are not familiar with Google's Adsense, Adsense is a new
service provided by Google. This service allows you to have text based
advertisements on your web site, known as Google Adwords. In return, you
will receive a share of revenue based on a pay per click arrangement.
How Does Adsense's Advantages Compare To Associate Programs
Adsense and Associate Programs share some of the same advantages such as,
Adsense is free to join and so are most other Associate Programs. Making
them both easy to start and suitable for you whether you are a beginner or
an experienced marketer.
Another advantage with Adsense, is that you never have to search for
advertisers. Google supplies you with the advertisements by using highly
relevant content targeted ads. This will insure that only precisely relevant
advertisements are displayed on your web site. As for Associate Programs,
you will have to search for quality programs and the relevancy of the
program will depend on the one you select.
Adsense enables you to filter out up to 200 urls, so you don't have
inappropriate ads or display advertisements of your competition. The last
thing you want is to send traffic to your indirect competition. No one in
their right mind would do that, right! Moreover, with Associate Programs you
can select which ones you want to promote, instead of worrying about
advertising your indirect competition.
How Does Adsense's Disadvantages Compare To Associate Programs
One of the biggest disadvantages of Adsense, is that they never really
tell you what percentage you will receive. I don't know about you, but
wouldn't it be nice to know what percentage of revenue you will receive. If
an Associate Program was to do that, they would have absolutely no one
participating in their program, but somehow Google can manage to get away
with that. With associate programs, you immediately know what your
commission percentage is going to be before you sign up.
Even though you can filter certian urls, you will still receive
inappropriate advertisements. The advertisements are only as good as the
person who wrote them and if they select keywords or phrases that are too
general, this will result in inappropriate advertisements appearring on your
web site. Most Associate Programs enable you to write your own promotional
advertisements, giving you a little more freedom.
Adsense does not rotate their advertisements, so eventually your click
through ratio will decrease, as repeat visitors are less likely to click
through them. Eventually, I'm sure Google will improve the way it does it's
content targeting and start rotating their advertisements. By promoting an
Associate Program you can simply change the wording of the advertisement,
but with Adsense you can't do that, you have your hands tied behind your
back.
Adsense's stats are terrible, they don't tell you which advertisements
your visitors are clicking through or which keywords are involved. Google
supplies Adwords users with the adequate stats, you would think that they
would do the same for their Adsense partners.
You should keep in mind that any advertisement that is on your web site,
is portrayed to be your recommendation. If you are advertising a poor
product or service on your web site, it will reflect on your credibility.
Any product or service that you promote, should be a reliable one. Otherwise
people will assume that you have poor judgement and it will hurt your
credibility. By promoting Associate Programs, you can pick and choose
quality products or services to promote, giving you full control, without
damaging your credibility.
Which Associate Programs Will Prevail
Even though Adsense has a substantial amount of disadvantages, it will
still have a major affect on a lot of Associate Programs that are currently
operating today. In fact, you could say it's a wake up call for many
merchants, especially for the ones who operate a poor Associate Program. So
if you operate your own Associate Program, that has a low commission
percentage and/or has a poor conservation rate, now might be a good time to
start thinking seriously about improving your Associate Program.
As to which Associate Programs will survive and prevail over Google's
Adsense, it will be determined by a number of things. In order for Associate
Programs to prevail, they will need to offer a high commission percentage of
40% or higher, have a high conservation rate of 1% or higher, and be a
breeze to promote.
In the end, Google's Adsense is merely just another avenue of generating
profits on your web site. Associate Programs will not become obsolete.
Moreover, they will filter out the good Associate Programs from those that
are bad, and only the quality ones will prevail.
Moreover, you can expect that Google will improve their Adsense campaign
overtime, proving that they are a worthy adversary to the Associate Program
industry. You must be able to adapt and improve as changes occur.
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