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Instant Traffic Using Expired Domains
by: Wayne Ford
Every day
thousands of domains 'expire' and are put
back into the pool of available domains that
anyone can register. They can be very
valuable if you are looking for a quality
domain for your online business, or if you
want to re-sell them for profit. But wait!
There is another huge advantage to a domain
that was previously owned -- Instant
Traffic!
As I said
above, expired domains have all been owned
by someone in the past. Many of these
previous owners built Websites for these
domains, advertised them, registered them
with search engines, and even exchanged
links with other sites. All translating into
traffic to that domain name.
Now, why would
someone who took the time to do all that
work let the domain expire? It could be one
of several reasons:
* the author
simply lost interest * an online venture ran
out of funding * poor management of the
domain * they couldn't afford the fees
Whatever the
reason, it happens. And you can reclaim some
of the wasted traffic and use it to your
advantage. You can either point it to your
existing site or use it to jumpstart and add
value to a new site.
How do you
know if an expired domain has traffic?
While there is
no way to gauge the actual amount of traffic
going to an expired domain, you can find out
its link popularity in the major search
engines. This will tell you the number of
Web pages listed in a particular search
engine that link to that domain. The more
links, the higher link popularity and the
more traffic that domain is getting (in some
search engines, the higher ranking, too).
A free online
tool to help you find the link popularity of
an individual domain at five top search
engines can be found at
http://www.Webofsuccess.com/popularity/popularity.cgi
Another way I
recently discovered is to use this powerful
software program called Popular Domains.
Among other features, it allows you to
import a list of expired domains and
automatically check the link popularity of
each one.
As you can
see, this can be an affordable way to gain
instant traffic to your site. Be nice,
though, and do not abuse this technique,
make sure the site you are sending traffic
to relates to the domain. For example don't
register the expired domain 'ehairplugs.com'
just because it has a high link popularity
and then forward the domain to your site
about Internet marketing. Other than that
you may use your new domain with 'built-in'
traffic however you wish!
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