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How to Get
Your Visitors To "Tell A Friend
by: Dawn Gray
Does your
website offer visitors a quick and easy way
to recommend it to a friend? If not, you're
missing out on a potential gold mine of free
traffic.
The benefits:
-
Automated
website promotion. You set up the program
and your visitors do the work of promoting
your website for you.
-
You receive
higher quality visitors. Your visitors
will refer people *really interested* in
your products or services. These people
will be more likely to subscribe to your
newsletter, request your free reports, and
ultimately BUY YOUR PRODUCTS!
-
Nobody will
every be insulted or upset by this
promotion technique (as long as you make
it clear that the message comes from their
friend). People can only participate if
they visit your website, and email will
only be sent by people the recipient
knows.
Just asking
your visitors to recommend your website
isn't enough. You need to make it easy.
Offer a form on your website your visitors
can fill out to recommend it to a friend.
Either put the form on every page of your
website, put it in a pop-up window, or link
to it on every page.
There are many
ways to do it:
-
Javascript.
See the Javascript resources on my
Webmaster
Resources
page at
http://www.busymarketing.com/links.shtml
for a website with instructions on how to
use the script.
-
CGI. I
really like Birdcast at
http://www.bignosebird.com - it's what I
use on my website. You can find more
options on my Webmaster Resources page.
-
A service.
Many remotely-hosted scripts are
available.
The most
popular is Recommend-It at
http://www.recommendit.com (which offers a
contest as an incentive and allows you to
add recommendation links to the email you
send out). There is also a free program
called Let 'Em Know at
http://www.letemknow.com which allows you
to run your own contest for participants
and probably offers more statistics.
Either can be set up in 5 minutes or less.
Javascript and
CGI scripts have the benefit of being
completely under your control. You can
customize them to work on your website and
decide if and how visitors are notified
about the origin of your script.
Services are
easier to set up, but have to make a living
somehow and may use advertising or big,
tacky buttons with their name and/or logo in
order to do so.
Don't delay!
Set up a Tell-A-Friend system on your
website to watch the number and quality of
your visitors improve without raising a
finger.
About The Author
Would you like to see more
articles like this? Dawn Gray writes
Busy Marketing Tips! Subscribe today by
emailing
subscribe@busymarketing.com and get
a free Search Engine Tips screensaver.
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