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How To Boost Your Keyword Density On Your Web Site To
Gain Top Positions At The Search Engines
by: Rich Hamilton, Jr
Let's talk about what keyword density is and how to improve your keyword
density on your web site. To improve your keyword density ratio there are
three parts that we will need address.
Part 1: Content
When it comes to the Search Engines content is king! Yes king! Search
Engines want web sites that are rich in content. Content is words that are
embedded in text on your web site. Your keyword density ratio is one of the
most important ingredients of getting good Search Engine rankings and
influences the Search Engines on how to rank your web site accordingly.
For those of you who are not sure what keyword density is and how the
Search Engines use it to configure their ranking structure, let me explain.
Keyword density is the total number of times your keywords appear within the
content of your web page, including text, hyper links, and the ALT tag of
your images. I will explain each of them so you will have a clear
understanding of the principles. Your keyword density is measured by a
simple mathematical formula that is used to configure your keyword density
ratio.
To configure your keyword density ratio you must take the number of times
a keyword appears in the content of your web site, divide it by the total
number of words and that's your keyword density ratio. I will give you a
quick example of keyword "Marketing":
Example:
The keyword "Marketing appears 47 times in text on your web page and if
you have 315 words on your web page, your keyword density ratio would then
be 15%.
Obviously the higher your keyword density is, the greater influence
you'll have getting the Search Engines to give you a better ranking.
Becareful though, you don't want to over repeat the same combination of
words and/or sentences just to increase your keyword density. Your website
could end up looking like a broken record.
Part 2: Hyper Links
How many times have you seen links that say "Click Here"? A lot huh! If
you are currently using this type of linking or going to be linking, then
you want to pay attention, because this is really important to your keyword
density ratio. I am going to use my web site for these examples so that you
can understand clearly.
Example #1
Click Here For The Absolute Truth To Internet Marketing & The Secrets To
Online Wealth
If you were to use this type of linking in Example #1. The Search Engines
would pick all the "Click Here" hyper links and would think that the words
"click here" are keywords that describe the content of your web site.
So remove all the "Click Here's" and replace them with keywords that
describe your web site. That is the only way to increase your keyword
density when you are using links. You should end up with something like this
in Example #2:
Example #2
Inside Internet Marketing The Absolute Truth To Internet Marketing & The
Secrets To Online Wealth.
Part 3: Images
First of all if you have images on your web site, the images don't mean
squat to the Search Engines. When the Search Engines robots crawl your web
site, those images are nothing more than blank spots. The same blank spots
are shown to the surfers that have arrived on your web site with the images
turned off. You'll find that many surfers surf the web with images turned
off.
This is where the alternate tag (ALT Tag) comes into play. The ALT tag is
used to describe your image to the surfers that surf the web with images off
and most importantly, improves your keyword density. Here is an example of
how to install the ALT tag in your images:
When describing the image you want to be very descriptive and use
keywords. Most people don't install their ALT Tag properly, for instance, on
their logo image they'll use "My Logo" in the ALT Tag. Which is the wrong
way to effectively use the ALT Tag, there are no keywords in "My Logo".
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