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How to Create A Homepage That
Works
by: Mike Cheney
Want to
know what the worst thing to say on a
homepage is?
"Welcome to
our homepage." And yet, time after time, we
all come across such homepages on the
Internet. The reason that this is such a
poor opening gambit is the fact that the
visitor already knows he / she is looking at
your homepage, what's the point in teaching
them to suck eggs?
Your
website's homepage needs to contain much
more important messages than a simple
welcome statement or brief history to your
company. Why has someone landed on your
website in the first place? What problem are
they looking to solve? What type of
information do they seek? If your homepage
doesn't convey that your website has the
answers to these questions in the visitors'
minds then it's game over - they will leave,
never to return.
3 Seconds
To Make The Right Impression
So how you
can retain visitors and grab them as soon as
they view the homepage of your website?
Well, try condensing the key selling points
of your business. Why are you different? Why
should they do business with you as opposed
to anyone else?
A lot of
businesses also lose sight of the fact that
their homepage should not only convey what
the business is about but also what the
website is about. What can visitors do on
the website? What types of information can
they find here? What are the best things
about the website? If you don't convey all
these vital messages quickly via the
homepage people will not stick around trying
to find the answers themselves deeper within
the site.
Put
Yourself In The Shoes Of Your Customer
As with
many marketing approaches the key here is to
take a step back and imagine yourself as a
customer viewing the homepage for the first
time. What would you want to see? Perhaps
client comments to instil a sense of trust.
Or maybe press clippings that illustrate the
profile and respectability of the company?
Whatever
you decide to place on the homepage keep it
snappy. Less is more. It's a cliché but it
holds 100% true as far as your website's
homepage is concerned.
About The Author
You can get free access to lots
more of my articles plus a FREE Special
Report "How To Turn Your Website Into A
Customer Magnet" worth a value of £47
($85)
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