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Google Bring Deskbar Search To Windows Desktop. Now Any
Website Can Take Advantage Of This Search Technology
by: Michael Ginzburg
Google's premier of desktop search proves that the desktop is an
extremely valuable marketing real estate. Google, which holds about 75% of
the Internet search market, just introduced "Deskbar" – a small desktop
application that allows users to search Google directly from their desktops.
Google currently rules the Internet, but positioning themselves on the
desktop gives them the power to rule not only the Internet, but also the
entire personal computer.
Unlike other interactive marketing avenues, such as website and email,
the desktop is virtually free of advertisements and promotional materials.
The desktop is competitor free and just waiting to be claimed.
The advantages of desktop search are not limited to Google and their
major search engine competitors though. Any website with search technology
can take advantage of this new marketing channel including e-commerce and
shopping websites, reference sites, online magazines and news sites, and
more.
So, if you have content on your site that visitors or clients are
interested in searching through on a regular basis, what better way to keep
them coming back for more than offering them a desktop search tool? If you
could offer them a useful downloadable desktop search application, you could
ensure that they will remember you and search your site before your
competitors.
Developing a desktop search tool yourself would be quite costly. Luckily,
there is a ready-made desktop search tool that can be customized to work
with any website's search.
PromoClock has developed a new desktop search technology that turns your
one-time visitors into steady traffic by allowing them to search your site
directly from their desktops. To search your site, users simply type their
search terms in the desktop search box and click on the "search" button.
Users keep the search box running in the background at all times – giving
them constant reminders and opportunities to search and patronize your site.
PromoClock's desktop search box is not just a simple search tool. It is a
full marketing application that brands and promotes your website directly on
desktops. Each Search Box can be custom designed based on your logo, website
images or even Flash presentations. Further enhance your desktop search box
with custom menu entries, banner ads and even your own desktop icons. You
may also send time-sensitive alerts for added usefulness and advertising
exposure. Alerts can include site related tips, product coupons, company
news, event notifications and more. For sites looking to entice users with
more than just a desktop search, PromoClock is also a useful desktop alarm
clock that tells time and activates personal alarms.
So has Google claimed the desktop search? Maybe for now, but with
PromoClock's easy and inexpensive desktop search box, other sites will be
soon to follow.
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