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Google
Adwords: Higher Traffic and Sales in 2 Hours
or Less!
by: Ben Chapi
There are
various ways to purchase highly targeted
advertising at very low prices. Google
AdWords is one simple and quick way to to do
this. Regardless of your budget, you can
actually get your text ads appearing on
search result pages within minutes! You can
also target your ad to a specific language
or country.
Pricing is
based on the position in which your ad is
shown but there is no minimum amount
required in order to open an account. Google
positions your ad based on how many users
click on it over time. Current rates range
from $15-$10 (per thousand ads shown) for
positions 1-3, and $8 per thousand for
positions 4-8.
According to
Google, Adwords text ads have an average
click through rate 4-5 times higher than
banner ads. I have generated click through
rates as high as 36% by using the guidelines
outlined below. I frequently test ads for as
little as $1!
I've been
using Google Adwords since it was first
introduced and I've found it to be very
effective for testing ads. My best click
through rate so far has been 36% and the
lowest being 0.98%! On average my ads get a
20% click through rate on very focused
keywords and search terms and 6% on general
popular relevant keywords. Here is what I
do.
When promoting
my products I choose keywords/search terms
that are very specific to generate highly
qualified prospects. I get very few
searches, but a very high click through
rate. I then keep the ad running for a very
long time.
Example:
Instead of
using keyword 'printer' for an ad about
printers, I use the exact model of the
printer e.g. 'Lexmark Z11' or less focused
'Lexmark printer'. I also put the search
term in the title section. This simple trick
produces very high click through rates.
Here are some
guidelines:
1. Avoid
keywords that are too general. Because ads
are paid for on a CPM basis, you are likely
to spend money quickly with keywords that
are too vague. Avoid general keywords like
'business' or 'free'. Taylor each keyword to
your offer and use relevant terms/words in
both the title and the ad body.
2. Give Google
users a compelling reason to click on your
ad link. The easiest way to do this is to
provide something of value for free.
3. Use a
different ad for each keyword or search
term. This increases relevance and the
likelihood that Google users will click on
it.
4. Test and
monitor your ads. Refine and fine-tune your
ad to maximise click throughs. With Google
you can do this in real time!
Google's
Adwords has become very popular and Google
have had to increase the number of ad
displays per keyword search from 3 to 8. You
can open an account and test this service by
going to:
http://adwords.google.com
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