Before attempting to tame complex
design elements, you must be utterly familiar
with simple geometric forms, their uses,
misuses, behavior, and limitations.
One of the most important features
distinguishing design from other visual arts
is the creative use of other people's work.
Your fonts are created by fontographers;
your clip art and stock photos are produced
and packaged by a graphics company; even the
content of the page often isn't yours but is
given to you as the material to start with.
Your basic goal is to arrange and coordinate
all of this stuff to be aesthetically
pleasing and efficiently communicate your