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Publicity With Dogs, Cats, and Rats
by: Terence Tan
Here's a
fascinating idea.. Having noticed that there
always seemed to be many stray cats and dogs
in his neighborhood, it occurred to a clever
pet shop owner that he could use cheap
animal collars and attach an advertising
message to those potential 24 hour, walking
"billboards". He also dressed them up with
animal "shirts" that had his web site
address printed all over them.
After
unleashing about 30 four legged "salesmen"
into his unsuspecting neighborhood, he
struck advertising gold when his local TV
and radio stations noticed the unusual
"phenomenon" of "uniformed" animals. This
got him thousands of dollars worth of mass
media advertising almost totally free.
Imagine the
media coverage you could get if this idea
was used on a bigger scale, perhaps trying
to break a Guinness World Record!
Terence Tan
About The Author
Terence is the editor
of Hugevoice Bulletins, an ezine
dedicated to discovering unusual,
alternative ways to generate web
traffic. For more surprising web
promotion ideas, visit
Hugevoice.com or send an email to
subscribe@hugevoice.com |
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