Today's plain vanilla business
site is much more artistic looking than it could
be even 25 years ago (if, of course, the Web had
existed in those times). In the survey, we'll
surf a number of sites of professional designers
to see what the future of mainstream web design
might look like.
the primary object of your examination will
be the sites of your competitors, the ones
that your site will be compared to in the
first place. You're going to find (if not
found already) that the quality of design
varies incredibly. Just take any industry
sector and go down through a fairly complete
list of companies. A few sites really
shine; quite a number are a torture to
designer's eye; the majority of the rest are
best described as "average."
If you aim
at something above the
don't-have-anything-to-say level, then
there's another type of sites that are a
must to visit and analyze: the manors of
established designers. Those haute
couture strongholds. Design for
designers. Sites with an attitude.
If you are
really interested in web design, the
experience of pilgrimage to these sites may
open your eyes on many things. It is
immensely instructive to compare "practical"
sites where design is one of the means to
communicate something with "artistic"
presentations where the thing to communicate
is design itself.