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Email Marketing Losing Its Effectiveness? The
Alternative Is Desktop Marketing!
by: Michael Ginzburg
You've heard of email marketing, but it isn't what it used to be. With
today's abundance of spam and even opt-in email solicitations, your messages
are competing against hundreds of incoming messages daily. How are you ever
supposed to stand out?
**There are 2 main problems with email marketing today.**
---------------------------------------------------------------------------
The first problem is that your email messages are hardly even opened.
Even if your headline is compelling, the chances of your email message being
read are close to nil. People are becoming increasingly skeptical about the
kind of message attached to what used to be the best subject lines.
The second problem is that most website visitors don't even sign up to
opt-in mailing lists anymore. Even those who are interested in your website
content are just plain scared to give over their email address to a website
they do not know. People are concerned that their email addresses will be
sold to third parties and that their "unsubscribe" requests will never be
honored.
Is there a way around these problems or is email marketing dead? The
answer is simple… Desktop alerts. Desktop alerts are messages that are sent
directly to Windows® Desktops instead of being delivered to email inboxes.
Desktop alerts are the answer, because they solve both email-marketing
problems.
First, they bypass the email inbox and appear directly on the desktop. No
more competing again hundreds of incoming messages – your messages claim the
desktop all to themselves, virtually guaranteeing they are read and
remembered.
Second, users do not need to give over their email or other contact
information in order to subscribe. All they have to do is simply download a
small application. If they ever want to "unsubscribe", they just simply
uninstall the alert application.
You can use desktop alerts for the following:
-
Promotion -- Promote, advertise and increase brand exposure directly
on any Windows Desktop.
-
Communication -- Send your up-to-the-minute news directly to
consumers' desktops.
-
Advertising – Run your own ads or earn revenues by selling ad space on
the Windows Desktop.
If the solution is so simple, why aren't more websites using desktop
alerts? Until now, the only way to send desktop alerts was to hire a team of
software developers to develop the alerting application for you – which is
quite expensive, not to mention time consuming.
Entertainment and news companies started using desktop application for
branding, communication and advertising. Take
ESPN.com for example. On their
website, users can download an application which gives them daily sports
highlights and video commentary, with embedded commercials. So far, more
then 1.6 million people have installed it and about half use it daily.
So how do you get started? Well, if you have content your site visitors
or clients are interested in, you simply offer them this content in the form
of a useful downloadable application. Instead of developing the application
yourself, you just customize one of the existing desktop applications with
all your promotional materials (such as your own logo, custom icons, banner
ads and menu entries). Users will download the application because of its
informative and/or entertaining content, special savings, or features like
daily alarms, calendar reminders, or task lists. Now that the user has
voluntarily invited you into their personal space, you can create a strong,
long-lasting impression and deliver desktop alerts just as you would email
messages. With desktop alerts, there are no other incoming messages to
compete against, and you won't have to worry about being accused of spam.
Promo Clock has combined all the benefits of interactive promotional
products and new era advertising tools, developing a cost-effective
application for reaching customers with timely information and updates.
Ready-made models as well as custom models based on animated images or Flash
presentations are available.
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