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Build Link Popularity The Smart Way
by: Alec Duncan
A Brief Introduction To Link Popularity
As webmasters research various ways to get more traffic to their site one
method that is gaining more and more publicity is Link Popularity. Link
Popularity is the number of links that point to your website as measured by
the search engines. In theory if your site has many sites linking to it then
it is considered to be a valuable resource on the particular topic so the
search engines will give it a higher ranking.
The Problem
As with many rules/laws eventually people found a way to manipulate it.
Sites were created solely to build the link popularity of other sites. These
sites are called ‘Link Farms’ and contributed to the pollution of search
engine results. They increased the search engine rankings of many sites that
did not deserve the position they received.
Eventually the search engines caught on to this deception and some such
as Google adjusted their algorithms accordingly. Google now penalizes
websites associated with Link Farms imposing penalties they deem appropriate
based on the site and the scenario. Many people that felt the effects of
this penalization were fairly innocent, well that is if you consider
ignorance to be an alibi. They simply did not know that what they were doing
was wrong; some even paid for SEO services and were victims of bad services.
As the search engines change their algorithms aiming to reduce fraudulent
activities by webmasters, more and more ways are conceived to manipulate
them, and so the battle continues.
An Honest Link Building Strategy
Getting quality links to your site from related resources is not always
as easy as some make it sound. The key word here is ‘quality’. It is a very
time consuming process and involves the following steps:
-
Search for quality sites that are related to yours.
-
Contact the Webmaster of the related site.
-
Wait for a response from them.
-
Swap links if the response is positive.
There are also some automated methods of doing this that speed up the
process, however, I would not recommend any of them and hence won’t list
them in this article.
So you have started your link building campaign and are hopefully seeing
the results. Now you say this is great but how can I make this process more
efficient and effective without risking your good standings with the search
engines.
Here is the solution.
The Smart Way To Build Link Popularity.
One thing webmasters are always looking for, and find hard to refuse, is
good quality content. If you are knowledgeable on a particular topic that is
related to your site, writing informative articles is a great way to gain
your website additional link popularity. If you are reading this article and
are not reading it on
http://www.lilengine.com then there is your proof.
If you don’t consider yourself a writer don’t worry, you don’t have to
be. Get your article in the best shape you possibly can and then have
others, who you consider to be better at writing than you are, look it over.
Make your edits and there you go.
How is writing articles efficient and effective?
Well-written articles do take time to produce but as you write more you
will get better and will find that it starts to take less and less time.
This method offers several more benefits than the linking method listed
above. These are as follows:
-
Articles are, in most cases, permanent additions to sites.
-
Writing Articles demonstrates your knowledge of various industry
related topics and this helps to build credibility.
-
If users are interested enough to read your entire article then
there’s a very good chance that they will click on your link to visit your
site in hopes of learning more or even just out of curiosity.
-
You are able to include several links with articles. You can have
several links in the resource box also known as the bylines as well as in
any ‘appropriate’ spots in the article.
-
You have the ‘option’ of including your affiliate links in the article
if it includes information on that resource.
-
You also get to add this content to your own website.
-
If you include reprint information in the bylines then others that
read the article, and feel it would be a valuable addition to their site,
will add it and then it becomes almost viral. It spreads even though you
are not doing a thing.
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