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Awards Program Debate
by: Richard Lowe, Jr.
Daily article:
One of the
most debated subject among webmasters is the
whole concept of web site awards. I'm sure
you've seen the little graphics on many
different sites, announcing it is the
"best", "coolest" or "most wonderful" or
whatever. Sometimes you'll see terms like
"bronze", "gold" and "silver" to describe
the award.
What's the
debate about? To put it briefly, are web
site awards worth the "paper they are
printed on?"
"What's the
point?", some webmasters will say with a
smirk (the smirk always seems to be there,
oddly enough). "Where's the money in awards?
These are just graphics that anyone can make
up, they are given out by the boatload and
they do not prove anything."
Au contraire.
I beg to differ. Winning an award can be one
of the most fulfilling achievements that a
webmaster can experience. Yeah, some of the
awards are given away by autoresponder (and
these, I agree, are worthless), but others
are very, very difficult to earn.
You see, the
point is that in a true awards program you
are getting a peer (another webmaster) to
review your site against a set of criteria.
You have to work to win some of the better
ones, and the very best require an
incredible effort.
But who wants
a peer review anyway? I mean, isn't the real
payoff in dollars or number of visitors or
hits or whatever? Why would anyone care
about the opinion of another webmaster?
That's easy.
You see, web sites can always be made
better. It does not matter how good of a job
you've done, if you stand back and look at
your accomplishment objectively, you will
find something to improve. What awards
programs do is speed up this process.
You begin by
reading the criteria of the award. One
common requirement is fast load time. You
check your site and find the main page loads
in 5 minutes ... and thus you will not win
the award. Okay, so you fix that and check
the next item. Hmm. Clean navigation ...
fixed that, what's next? Readable text
perhaps, or good content, or simply a way to
turn off the background music. You see
what's happening. You want that award so you
MUST improve your site to achieve it. You
have to spend a little more time checking it
out, so that when your site is examined you
will earn the prize.
What does that
buy you? A better web site will translate
into more visitors who come back more often,
and if you are selling something, they may
buy it.
So before you
turn up your nose at that pretty awards
graphic, read the criteria. See what the
webmaster had to do before he earned that
picture. If the criteria says "just take it
and display it" ... the award is useless. On
the other hand, if it states some stringent
rules, then perhaps you should be impressed
... and maybe see if you own site measures
up.
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