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Using photography is a short,
sure, albeit perhaps too common way to add a
touch of class to your design. But to give your
page a truly unique, artistic, flamboyant feel,
what you need is a piece of professional artwork
The first rule of using artwork is: Treat your
image respectfully. When working with fonts or
stock photography, you have a wide range of
source elements to choose from, and you are
relatively free to make any adjustments to these
elements in order to make them carry out their
function. Not so with artwork; for most
designers who are not at the same time artists,
a piece of art is a "black box" that can only be
accepted or refused as a whole.
You have to display the art you've got large
enough, so that the minute details of its
shape and texture are visible, and you
cannot make any significant changes to it
for fear of damaging it beyond repair. So,
it is of little surprise that a piece of
artwork often assumes the principal role in
the composition, with other elements having
to align all their aspects with respect to
this visual core.
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