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Revising Your Site - What Happened To My Search Engine
Placement?
by: Martin Lemieux
As of September, Smartads went through what so many have done before. I
changed the entire site. I knew what it meant. It means that your search
engine placements your probably so proud of are probably going to be lost in
the process.
Sad but true. See, search engines are getting smarter, not only are they
getting smarter but they do what you do. When you change a design, typically
you change it for a couple of reasons.
-
You don't like the design anymore
-
You've learned knew tips on how to optimize your site better for
search engine placements.
-
Your revising your services
-
You baught an old domain name
Whatever it may be, you're changing something. Now it won't happen right
away but eventually, if your site already has a good search engine ranking,
then search engines will find out what you've done.
But "se's" aren't human? That's correct but they were built by humans.
Most se programmers realize that eventually something changes and since they
want their search engine to be the best, they try to recognize your changes
right away but there's only one problem.
What do they do with the listings you have right now? Well, let's say for
instance you are attempting to change everything for the better.
Now let's also say that you HAD a page title called "good rank". Search
engine's previously know and still think that your page is all about "good
rank". Moving along, your new page information is about "Getting a better
rank". Your old placements are now wrong in the eye's of search engines.
They now realize that something has changed. So what are they going to do?
Dump your old listings and start over! Ouch is right. So why would you
ever want to change your site if that's the case?
Well here's some food for thought: Yes, you may loose your existing
rankings but your roots are growing. Your new pages are growing bigger and
better than before, it just takes a small transitional period to take
effect.
For instance, within Google, Smartads had over 580 pages found when
looking at all the links to smartads. Since we changed the whole site, there
was a 2 day period were none of them were listed anymore. Normally, I would
of gotten scared right away if I didn't know that my site had changed.
Not 4 days later, not only were my pages back but the old rotten pages
that weren't being used anymore got dumped and the many new pages got
listed. All in all around 680 pages now. That was a jump of around 100 pages
were added. Cause and effect.
Here's another example for you. Most of us know about link popularity
within Google. You've put all your effort into promoting your main page.
Within all of the links that you've had placed on other sites, you gave your
link title "Great Ranking Services". Once google saw your link, it started
looking to see whether your information on your site is relevant to "Great
Ranking Services" and awarded you appropriately.
Moving along a little, you've not only changed your site but you've also
changed your link title to better fit the new content on your main page. The
new link you now add on other sites reads something like this; "Boost Your
Search Engine Rankings".
Before you changed your site, you got a GREAT rank for "Great Ranking
Services" when people searched online.
Here's the catch. Now that your promoting a new site, a new page, new
content within your page, the old content relavance goes straight down the
drain. Search engines have recognized that everything has changed and are
not paying any attention to your old links anymore. Yes, they still help
your link popularity, but they don't help your content relevance.
See, search engines are consistently trying to improve their content
relevance. That's what people want. If they search "gidgets & widgets", they
expect to get the best results for "gidgets & widgets".
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