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7 Key Items To Include in
your Email Signature File
by: Kevin Eikenberry and
Julie Jordan Scott
One of the
most important and often overlooked methods
of promoting your on line business or
service is your email signature file
(sometimes called a "sig"). There are two
types of signature files, one is the more
simple one at the close of each email, the
other might be attached to writing or
discussion group posts, etc. and is
sometimes called a byline.
Regardless of
the usage, having an effectively written
signature can make the difference in higher
sales, more networking contacts and more
prosperity for you today! Using the
following as a guide, to build a signature
file that will help you meet your needs, and
reach your goals.
1. Your Name
and the Name of Your Business. You cannot
build your brand or name recognition without
it. No one would forget to include this,
right?
2. Your email
address. If you have written compelling
content, people will want to contact you.
Having your email address immediately
available (and clickable) is the best means
to satisfy the need to "do it now". Since
some email clients don't recognize and
hotlink email addresses, consider putting
the mailto: in front of your address. This
ensures your address is a hyper link (i.e.
mailto:kevin@d... )
3. Your Web
Address. People will be enticed to take
action immediately if the information is
readily accessible, and like your email
address, being an active link is always the
best. Don't forget your URL! While it may be
best to send them to the home page, the
content of your writing may suggest you send
them to a specific page. If so, use that
address in your signature file.
4. Phone
Number. Email is great, and the web is nice,
but people often like to connect with you at
a different level. Make sure they have the
information so they can! If you have a toll
free number, consider adding it (and letting
people know that it is toll free). If your
toll free number but is only available in
your home country, either leave it out, or
note where it will work. Remember your fax
number too!
5. Statement
of Mission or Purpose. If your business has
a Unique Selling Proposition (USP) include
it here. This is a short sentence that
differentiates you from others in your
business. If you don't have a USP yet
(create one!), include a descriptive tagline
about you and your business.
6. A Reason
why they should contact you now. If you have
written an effective article or post,
suggest an additional resource you could
provide to them, or a way you could help
them. Make sure they know how to quickly
request this additional help.
7. Ways to
Read More. If you produce an ezine, let
people know that it exists and how to
subscribe. Again, make it easy with a
hyperlinked email address (see number two
above) or a URL to subscribe from the web.
Overall, while
there are no hard and fast rules regarding
your signature file, there are some
guidelines. Your "sig" in your everyday
emails might be shorter - not containing
each of the items above, while sigs for your
article or posts may be longer. Use your
good judgment, use this list of guidelines,
and experiment to find what works best for
you.
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