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Five tips to improve your chances with Google et al.
by: David Leonhardt
"Dear David: I just created a website on baby toy safety. What should I
do to make sure gazillions of people find me through the search engines?"
I can't promise you gazillions, but there are a few things you should do
to make it easy for search engines to find you. I assume you have already
decided to submit your site to the major search engines and directories. I
assume that you will develop some sort of linking strategy (hopefully a
better strategy than most websites use today). I also assume you will have
picked key search terms for all the pages on your website.
Beyond that, here are my top five tips for making your website easy for
those "gazillions" to find it.
-
A picture might be worth a thousand words, but search engines don't
read pictures. Make sure your key search terms are written out in text,
not part of a graphic title you hire somebody to prepare for you. That
also means you should not just show pictures of toys, but also write out
the names, and possibly a keyword description with the title.
-
Have several pages of articles related to your website's topic. Use a
different keyword search term for each article. For instance, one article
might use frequently the term "safe toys for babies", while another might
use the term "baby safety".
-
What's the URL of your website? Your name won't help you there. Your
key search term will. In this instance, I might pick
www.baby-toy-safety.com, for example (if that is one of your top keyword
phrases). Hire somebody who knows what he is doing to develop the right
keyword strategy for you BEFORE you choose your domain name.
-
What's the title of your page? I don't know how many times I see
titles such as "Article" or "Contact us". Don't expect the search engine
robots to get all excited about that term. And don't expect anybody to
search for that term, either. Much better to title your page "Free article
on safe toys for babies" or "Contact the *Baby Toy Expert* today". By the
way, this is the single most important place to include your keyword
phrases.
-
What about that navigation menu that appears on every single page of
your website? Does it say "Contact the baby toy expert?" Or "about the
baby toy expert". Or links about baby toys?" Need I say more?
If your website is about life insurance, you have little hope of hitting
the front pages of any search engine. "Life insurance" is such a competitive
search engine marketplace. Unless, of course, people are searching for a
very specific and rare niche. Even then, I suspect you will need much more
than these five tips.
In fact, there are dozens, if not hundreds of things you can do to win
the search engine race. These top five search engine optimization tips are a
great start, whatever your website is about.
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