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24 Killer
Press Release Secrets
by: Larry Dotson
1. Your press
release should sound like news, not an ad.
2. You should
only send your press release to the media
related to the topic of your press release.
3. Keep your
press release one page in length.
4. Your
header, contact information and release date
should be at the top of your press release.
5. Use short
sentences and double space your lines.
6. Your header
and first few sentences should grab the
readers attention.
7. You should
tell a story and mention your business,
product or service in the body of the press
release.
8. Proofread
your press release many times. Look for
grammar and spelling mistakes.
9. Write a
press release about the new products or
services you're offering on your web site.
10. Create a
press release about the results of an online
survey or poll you have completed.
11. Submit a
press release about a trade show or seminar
you're hosting.
12. Write a
press release about no cost chat room
classes you are teaching.
13. Create a
press release about your opening of a new
web site.
14. Submit a
press release about an online award your
business or web site has won.
15. Write a
press release about a free e-zine you're
publishing.
16. Create a
press release about online products or
services you're giving away.
17. Submit a
press release about an online business
association or club you're starting.
18. Write a
press release about a famous person that's
endorsing your business.
19. Create a
press release about a joint venture you are
doing with another business.
20. Submit a
press release about a new book or e-book you
wrote.
21. Write a
press release about an expert who is
speaking in your chat room.
22. Create a
press release about a fundraising event
you're doing at your web site.
23. Submit a
press release about a new contest or
sweepstakes you're having at your site.
24. Write a
press release about major sponsorships
you're doing online.
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