|
|
Search
Engine Optimization, Website Promotion,
Internet Marketing, SEO Company
Website Designers : Provide professional
web designing services in Flash, Photoshop,
DreamWeaver, Best SEO company, Internet
Marketing Company, Web development india,
website designing, web design company
Web Development Company : Professional
web and content development in ASP, .NET,
PHP, Cold Fusion and Perl... Call at +91-
9814201323 or MSN at anlilwebsolution@hotmail.com
India, UK, London, Singapore, Australia,
Europe, California, Ahmedabad
SEO Company : Best SEO Company, Internet
Marketing Solutions, Web Consultancy Company
Links Exchange : Free Links Exchange
Professional Web Design : Provide
professional web designing services in
Flash, Photoshop, DreamWeaver, Web design
company, website designing companies,
web designing companies
Web Design Company : Provide
professional web designing services in
Flash, Photoshop, DreamWeaver, Web design
company, website designing companies,
web designing companies
Offshore Outsourcing : Outsource Web
Design, Web Development Services, IT
outsourcing, It Services
Web Design India : offers web site
designing, programming, database
development, hosting, promotion, and domain
registration services.
Web Development India
:
provides Content management System,
Ecommerce Solutions, Virtual office,
Portal Development, web development company
india, usa, london, europe, canada, middle
east, austria, boston
Internet Marketing Company : Best SEO
Company, Internet Marketing Solutions, Web
Consultancy Company India
Content Management Solutions
: content management and portal
management software enables organizations to
rapidly build, manage and deploy Web
applications for the real-time ... content
management software systems, including real
estate, auto and news management systems,
free CGI Perl scripts, publishing ...
Web Designing Company : offers web site
designing, web designing company,
development, hosting, promotion in
india,
usa, london, europe, canada, middle east,
newyork, singapore, australia, france, spain,
germany, honk kong, austria, boston
Web Design Services : Professional web
design & development services
21 Reasons
Why The Next Site I Visit Could Be Yours
(Part 1)
by: Steve Nash
You spend so
much time promoting YOUR site, but why,
exactly, do YOU VISIT someone else's?
The other day,
I re-visited all of the sites I had been to
that week (using Internet Explorer's History
option). I asked myself the simple question:
"Why did I visit that site?" I came up with
21, yes 21!, reasons why I visited a
particular web site. Now if they are reasons
why *I* visited a site, they could well be
reasons why I (or someone else) would visit
YOUR site!
So here are
some reasons why I visit a web site, and at
least one way to make it a reason that
people visit YOURS!
Reasons I
Visited A Web site:
-
To Win
Prizes [Run an online competition]
Surfers are
a selfish lot - they all want to win
something (including me)! Why not let
them? A suitable joint venture, affiliate
program or just something you can offer as
a prize will do it. Find more information
about online competitions at:
-
To Read My
E-mail Online [Host a web-based e-mail
service]
This is
Hotmail's fault (but I keep on
returning!). Now there are plenty of ways
to create your own free web-based e-mail
system, with your own web-address too. Why
not visit
-
To Buy
Something [Join an affiliate program]
I admit it,
I'm one of the few that buy online!! You
probably do too. Did you know that there
are many, many ways of running your own
virtual store. The easiest way, though, is
to build a collection of affiliate links
(not just banner ads!) that your site
visitors will really appreciate...
-
http://www.linkshare.com
-
http://www.isyndicate.com (virtual store -
US only)
-
Because Of
Free Stuff [Create a download resource]
We all like
freebies, and even visit sites that only
contain LINKS to freebie-sites. Well, now
it's possible to put free downloads etc on
your site. Visit this site for an example
-
I Found It
On Lycos [Submit site to search engines]
Submitting
your site to search engines is a must,
when it comes to getting visitors to your
site. Rather than going on about meta
tags, keywords, doorway pages, etc., I'll
just point you to these excellent
resources
-
I Saw A Link
On Someone's Site [Reciprocal link]
Links to
your site get you noticed; links to your
site build trust; AND links to your site
improve your ranking on search engines. So
swap links with similar sites, and create
a "Links" page. Or just visit these sites
for more ideas
-
I Read About
The Site In An E-mail [Press release]
This could
also be 'because I saw the site address in
a magazine or a newspaper'. How did that
address get to be in the newspaper or
e-mail? Probably because someone submitted
a press release to the editor of the
magazine, newspaper, or ezine. Most news
is 'created' via a press release or
publicity stunt. Dr Nunley knows all about
publicity and PR
-
Because Your
Site Is Already Bookmarked
[Favorites/bookmarks]
"Bookmark my
site!" Does your site exclaim this? Do you
ask visitors to "Add this site to your
favorites!" You should do. You can get a
simple bit of JavaScript that will do both
for you dependent on your visitor's
browser. Find a script here
-
As Site Was
Recommended To Me By A Friend [Recommend
site]
You see
those links on a site that say: "Like our
site? Tell a friend!" Well, it works.
People like to recommend a great site to
their friends - they gain kudos, respect.
So why not make it easy for them to
recommend YOUR site to THEIR friends! You
can set up a recommend service yourself by
using a free Perl/ CGI script, or let
another site provide the service (for
free):
-
http://www.bignosebird.com (script
called birdcast)
-
http://www.recommend-it.com (offers
competitions)
-
http://www.letemknow.com (you don't lose
traffic)
-
To Meet
Others [Build a community]
This is a
'killer reason' to visit any web site. You
meet others that share your interest, and
you swap information and ideas. Message
boards, forums, online communities, they
all generate a great deal of traffic;
traffic that returns again and again.
Community-building tools are free, but you
will need to promote heavily to get your
community started, and you will need to
consider just how you go about moderating
the discussions.
-
http://www.coolboard.com/
-
http://www.boardhost.com/
-
http://www.everyone.net/main/html/community_tour.html
-
I Read A
Site's Newsletter [Create a newsletter, e-zine]
I subscribe
to many newsletters to find out about free
offers, competitions, price updates; or
just to act as a reminder to visit that
site. (I only subscribe if I'm confident
my e-mail is safe from spam, mind - I
always look for a privacy statement of
some kind.) A newsletter provides you with
an excellent opportunity to stay in touch
with your site visitors; a great
newsletter even encourages new visitors.
Use these tools:
-
http://www.topica.com (Free service)
-
http://www.lyris.com (Professional
service)
-
http://www.bignosebird.com (Do it
yourself Perl/CGI script)
-
I Saw the
URL Somewhere [Promote your site off-line]
Now where
did I did see that URL? Was it on
someone's T-shirt, or on the side of a
car? Was it on a letterhead or business
card? Was it on a tie-pin or broach? Was
it on a computer's screen-saver, or an
electronic Christmas card? Was it on a
bill-board or on TV? Was it on a
restaurant's guest book(!)... Okay, okay,
I'll stop there! But you get the idea!
(Oh! And
don't forget your e-mail signature files!)
-
To Check On
An Affiliate Program [Run an affiliate
program]
Affiliate
programs are great, and if you sell a
product on- line you should *seriously*
think of running one (if you don't
already). Affiliates help 'spread the
word' about your site; they also improve
sales; AND - remember this! - they keep on
re-visiting your site to check just how
much money they've made! You win, and your
affiliates win too (with improved
site-content, and earnings)! For further
advice:
-
http://www.bizweb2000.com/howtoaff.htm
That's your
lot. Next time, we'll look at writing
articles, banner exchanges, web resources,
playing games and more!
Thanks,
About The Author
Steve Nash is webmaster at
http://www.taurus-graphics.net -
website hosting, design and promotion at
prices YOU can afford. He also edits the
newsletter Promote! Promote! Promote! -
great ways to promote and grow your
business, online! |
<<Back
|
|
