|
|
Search
Engine Optimization, Website Promotion,
Internet Marketing, SEO Company
Website Designers : Provide professional
web designing services in Flash, Photoshop,
DreamWeaver, Best SEO company, Internet
Marketing Company, Web development india,
website designing, web design company
Web Development Company : Professional
web and content development in ASP, .NET,
PHP, Cold Fusion and Perl... Call at +91-
9814201323 or MSN at anlilwebsolution@hotmail.com
India, UK, London, Singapore, Australia,
Europe, California, Ahmedabad
SEO Company : Best SEO Company, Internet
Marketing Solutions, Web Consultancy Company
Links Exchange : Free Links Exchange
Professional Web Design : Provide
professional web designing services in
Flash, Photoshop, DreamWeaver, Web design
company, website designing companies,
web designing companies
Web Design Company : Provide
professional web designing services in
Flash, Photoshop, DreamWeaver, Web design
company, website designing companies,
web designing companies
Offshore Outsourcing : Outsource Web
Design, Web Development Services, IT
outsourcing, It Services
Web Design India : offers web site
designing, programming, database
development, hosting, promotion, and domain
registration services.
Web Development India
:
provides Content management System,
Ecommerce Solutions, Virtual office,
Portal Development, web development company
india, usa, london, europe, canada, middle
east, austria, boston
Internet Marketing Company : Best SEO
Company, Internet Marketing Solutions, Web
Consultancy Company India
Content Management Solutions
: content management and portal
management software enables organizations to
rapidly build, manage and deploy Web
applications for the real-time ... content
management software systems, including real
estate, auto and news management systems,
free CGI Perl scripts, publishing ...
Web Designing Company : offers web site
designing, web designing company,
development, hosting, promotion in
india,
usa, london, europe, canada, middle east,
newyork, singapore, australia, france, spain,
germany, honk kong, austria, boston
Web Design Services : Professional web
design & development services
131
(Legitimate) Link Building Strategies...
by: Robin Nobles
131
(Legitimate) Link Building Strategies...
"The Definitive Source of Link Building
Strategies on the Internet"
Co-authored by Robin Nobles, Eric Ward, and
John Alexander
In search
engine optimization, "off page" factors have
become more and more important as they
relate to rankings. In particular, solid
link popularity can literally make or break
a site with the search engines.
Before we go
any further, what is "link popularity"? In
very simplistic terms, link popularity
refers to the number and quality of the
incoming links that are pointing to your
site. These other sites consider your site
important enough to link to. So, in the
engine's view, your site is considered
important as well. What is meant by "link
popularity" can get much more complex, which
is discussed further in this article.
However, one
of the most difficult areas of SEO is
building link popularity. Why? Because the
engines don't want "artificially created"
(or useless) links, so there are no easy
ways to build link popularity. The days of
link farms and huge link exchange programs
are over. Try those strategies now and you
can easily find yourself booted out of an
engine.
Rather, the
engines want links from authoritative sites,
or links from sites that share the same
focus as your site.
But besides
the link popularity you gain by getting an
authoritative site to link to you, you also
gain additional visibility for your Web
site. So, when working on building link
popularity, don't forget those two basic
reasons for requesting links.
The Purpose of
this Article
Because
building link popularity is one of the most
difficult and time consuming aspects of
search engine marketing, we decided to join
forces with each other and with other search
engine optimizers to create a list of
legitimate ways you can build link
popularity for your site.
When looking
through this list, you may find strategies
that are subject to abuse. If you use them
as recommended in this article, you will
have no problems. Abuse them, and you're
treading in potentially dangerous waters.
Stephen Baker
with Fast said one of the most memorable
statements I've heard as it relates to what
the engines like or don't like to see. He
said:
"Our position
is pretty straight forward...it's not the
technique that we are concerned about, it's
the intention."
So, always
keep that statement in mind when you
consider linking or any other strategies for
your Web site. Analyze your intentions, and
if you wouldn't mind an engine knowing what
you're doing, your intentions are okay.
Now that we've
gotten the preliminaries out of the way,
let's get down to business: learning ways to
increase the link popularity of our sites.
To write this article, we went to
professional search engine optimizers for
their ideas. After each strategy, we briefly
attributed it to the SEO who sent it to us,
and then we provided a list of all
contributors along with their companies and
URL's at the end of the article.
Keep in mind
that these strategies aren't in any
particular order. Also, keep in mind that
though it isn't always stated explicitly,
we're always referring to "related" and
"important" or "authoritative" sites as our
targets.
Start with the
Basics:
Before you
begin link seeking, you might want to read
the article, "A Linking-Campaign Primer":
http://www.ericward.com/articles/primer.html
(Eric Ward, President, NetPOST and URLwire)
(http://www.ericward.com)
This is by far
the oldest and best-known method of
improving link popularity. Basically you
e-mail or contact the Webmaster of a site
that is complementary but generally not
competitive to your own. You ask them to
link to your site while outlining the
benefits of doing so. You would generally
offer to link back to them in exchange for
this courtesy. Be sure you have developed
genuine content on your Web site of interest
to the trading partner. Explain the
advantages to them and to their visitors by
providing a link to your content. Tell them
where the link on your site will be or set
the link up in advance with the stipulation
that you'll be glad to leave it there if
they'll add a link to you in kind. Take the
time to look over their site and then
suggest where a link to you might be
appropriate. Most importantly, personalize
your e-mails! You must distinguish yourself
from all the spam they receive daily. If the
link is particularly important to you, call
them personally or write them a letter or
send a fax to show them you're serious.
(Brent Winters with First Place
Software)(http://www.webposition.com)
This article
was compiled by Robin Nobles, Eric Ward, and
John Alexander. The following people
contributed tips to the article, and we
greatly thank them for their contributions
and help. Their companies and URL's are
listed in the HTML, text, and ebook versions
of the article.
Mike Adams,
John Alexander, Michael Campbell, Chris
Churchill, Terry Dean, Elbert Flores, Chris
Genge, Bill Gentry, Ron Gotcher, Don
Hammond, Detlev Johnson, Dixon Jones, Jon
Keel, Barbara Coll, Stephen Mahaney, Nancy
Nelson, Robin Nobles, David Notestine, Susan
O'Neil, Debra Paynter, Terry Plank, Rocky
Rawstern, Gil Sery, Chris Sherman, Judith
Silver, Marshall Simmonds, Scott Smith,
Danny Sullivan, Becky Thompson, Eric Ward,
Carl Watney, Steve Wilson, Brent Winters,
and Gary Woods.
A special
thanks to Butch Pujol and Heather Colman of
Digital Page Author Software and Service
(http://www.digital-page-author-
software.com) for creating the wonderful
e-book for us.
<<Back
|
|
