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10
Psychological Desires To Insert Into Your Ad
by: Larry Dotson
1. Most people
like surprises because it's a change of pace
from their routine. Tell your prospects that
they'll get a surprise free bonus for
ordering.
2. Most people
want life to be easier. Give your prospects
easy ordering instructions, easy product
instructions, etc.
3. Most people
want to feel secure and safe. Tell your
prospects that you have secure ordering and
a privacy policy.
4. Most people
want to receive compliments for their
achievements. Give your prospects plenty of
compliments for them considering your
product.
5. Most people
are curious about things that could affect
their current lifestyle. You could use words
like "Secret" or "Confidential" in your ad.
6. Most people
want to invest in their future. Tell your
prospects to "invest in your product"
instead of "buy our product".
7. Most people
want the latest and newest things in life.
Use words and phrases in your ad copy like
"New", "Just Released", etc.
8. Most people
want to solve their problems. Tell your
prospects what problems they have and how
your product can solve them.
9. Most people
want to make the people around them happy.
Tell your prospects how happy their friends
or family will be if they buy your product.
10. Most
people want to get over obstacles so they
can achieve their goals. Tell your prospects
which goals they'll achieve by ordering your
product.
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